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Kelly Waters Celebrating 60 Years Of Family and Commitment

“You have my brother Jack’s and my commitment that dedication, hard work and passion will continue to be the culture of the entire Kelly Waters team moving forward.”

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(PRESS RELEASE) Kelly Waters, one of the most respected names in the jewelry industry, has achieved a unique milestone, its 60th year in business. It all started very humbly in 1963 when John Waters and his wife, Frances Kelly, began selling fashion jewelry to regional jewelry retailers, Working from their home in Boston, John hit the road traveling for months at a time, while Frances stayed home to raise their three sons and manage the business.

“Our parents taught us one critical lesson — earn the trust of your customers by always telling the truth,” says Eddie Waters, CEO. “They taught us trust has to be earned and then maintained. It’s hard work but it’s the only way we know how to operate.”

From the early days of John Waters road warrior travels, Kelly Waters has grown to become a leading supplier of beautifully designed and affordably priced fashion and classic jewelry. The Company’s extensive collection is offered in several different categories.

Bella Cavo. The industry’s largest selection of flexible and stackable sterling silver bracelets and rings. Easy to wear and easy to sell.

Birthstones. This timeless sterling silver line is now sold in over 1,000 retail jewelers in the country. A proven winner with great sell through.

Enamel. Introduced last year, this collection quickly has become a best seller. Hand crafted in sterling silver with colorful enamel and simulated gemstones.

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Black Label. Platinum bonded sterling silver pieces that offer a big look at surprisingly affordable prices.

Legere. One of the most respected names in men’s jewelry for over 00 years, has really grown up. Timeless styles and fashion-forward pieces beautifully priced.

Lindsay & Co. Exquisite jewelry for the man who demands the finest in life. Handcrafted in 14K and 18k gold, sterling silver with diamonds and precious stones. Made in the USA.

“60 years is an incredible milestone for any company, ”continues Eddie Waters. “You have my brother Jack’s and my commitment that dedication, hard work and passion will continue to be the culture of the entire Kelly Waters team moving forward.”

Click here for more info.

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