“We’re having a party. Come along!”
WHEN TO SAY IT: Successful events require telephone reach-out, something many jewelers dread. The secret is to keep the call casual and friendly, and also to make the event seem as low key and fun as possible. Source: Source: Andy Koehn, Koehn & Koehn Jewelers, West Bend, WI
This article originally appeared in the May 2015 edition of INSTORE.
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