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Linetime: Come Along!

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“We’re having a party. Come along!”


WHEN TO SAY IT: Successful events require telephone reach-out, something many jewelers dread. The secret is to keep the call casual and friendly, and also to make the event seem as low key and fun as possible. Source: Source: Andy Koehn, Koehn & Koehn Jewelers, West Bend, WI

This article originally appeared in the May 2015 edition of INSTORE.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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