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Linetime: No, This is the Price

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“No, this is the price.”


WHEN TO SAY IT: Every time you hear “Do you discount?” or “Can you do better on the price?”

WHY?: Eve Alffilé, owner of the Eve J. Alfillé Gallery and Studio in Evanston, IL, explains what she really wants to say to every request for a discount is: “You make me want to cry! Do you not know how much work, how much effort I put into each of these pieces? You should appreciate it instead of demeaning my work!” But she doesn’t. “No, this is the price” works better when said with a smile because it’s straightforward, polite, unapologetic and leaves no room for negotiation.

This article originally appeared in the February 2015 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Linetime: No, This is the Price

mm

Published

on

“No, this is the price.”


WHEN TO SAY IT: Every time you hear “Do you discount?” or “Can you do better on the price?”

WHY?: Eve Alffilé, owner of the Eve J. Alfillé Gallery and Studio in Evanston, IL, explains what she really wants to say to every request for a discount is: “You make me want to cry! Do you not know how much work, how much effort I put into each of these pieces? You should appreciate it instead of demeaning my work!” But she doesn’t. “No, this is the price” works better when said with a smile because it’s straightforward, polite, unapologetic and leaves no room for negotiation.

Advertisement

This article originally appeared in the February 2015 edition of INSTORE.

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular