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Linetime: No, This is the Price

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“No, this is the price.”


WHEN TO SAY IT: Every time you hear “Do you discount?” or “Can you do better on the price?”

WHY?: Eve Alffilé, owner of the Eve J. Alfillé Gallery and Studio in Evanston, IL, explains what she really wants to say to every request for a discount is: “You make me want to cry! Do you not know how much work, how much effort I put into each of these pieces? You should appreciate it instead of demeaning my work!” But she doesn’t. “No, this is the price” works better when said with a smile because it’s straightforward, polite, unapologetic and leaves no room for negotiation.

This article originally appeared in the February 2015 edition of INSTORE.

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Linetime: No, This is the Price

mm

Published

on

“No, this is the price.”


WHEN TO SAY IT: Every time you hear “Do you discount?” or “Can you do better on the price?”

WHY?: Eve Alffilé, owner of the Eve J. Alfillé Gallery and Studio in Evanston, IL, explains what she really wants to say to every request for a discount is: “You make me want to cry! Do you not know how much work, how much effort I put into each of these pieces? You should appreciate it instead of demeaning my work!” But she doesn’t. “No, this is the price” works better when said with a smile because it’s straightforward, polite, unapologetic and leaves no room for negotiation.

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This article originally appeared in the February 2015 edition of INSTORE.

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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