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Millennials Hot to Buy Lab Grown Diamonds and Diamond Jewelry

Convert millennial browsers into buyers.




(PRESS RELEASE) Millennials account for over $600 billion in annual spending in the United States. While GN Diamond speaks with over 2500 retailers on a weekly basis we hear more and more the surge in lab grown diamond purchases among millennials. It is estimated that by the end of 2022, the lab grown market may exceed $10 billion. Millennials are shopping for larger diamonds on a lower budget, concerned about resourcing and energy efficiency. Lab grown diamonds certainly fill this need for these savvy shoppers.

Born between 1981 and 1996, millennials came of age alongside computers, digital technologies, and social media. These tech enthused shoppers love to research and purchase online, so it’s crucial that diamond sellers can meet them in-store with technologically-advanced, interactive, online sales tools.

Convert Millennial Browsers into Buyers with an Innovative Selling Tool

Diamond Hunt, the GN Diamond platform, is an interactive selling tool that addresses millennials’ pain points with technology conveniently at their fingertips. The online loose diamond database mimics what consumers see on internet sites, only with powerful added value. You can easily view lab grown diamonds as well as earth mined diamonds to help qualify budgets and preferences.

Here’s how its platform answers the key questions held by 20 and 30-something shoppers in their native digital language.

  • V360 Views. Smart-phone-loving millennials easily gain a 360 degree view of the loose diamond and its natural birthmarks without the cumbersome use of a loupe and tweezers. The fully transparent views surpass the typical videos and images used by online retailers.
  • Gemprint. The world’s most sophisticated, non-invasive, positive identification technology records the unique optical “fingerprint” of each diamond. Gemprint is recognized by most insurance companies, some of whom offer 10% off of annual insurance premiums once registered.
  • Lab grown Diamond Studs. GN now introduces an extensive collection of lab grown, round brilliant diamond studs and will be expanding soon to lab grown diamond jewelry. All at excellent pricing.

GN Gives You an Advantage with Millennials


The GN Diamond platform revolutionizes the way millennial consumers buy diamonds in-store, and it’s as easy as scanning a QR code. Learn more at, and shop over $70 million of loose natural and lab created diamonds certified by GIA, AGS, and EGL USA.

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