Press Releases

Millennials Hot to Buy Lab Grown Diamonds and Diamond Jewelry

Convert millennial browsers into buyers.

Published

2 years ago

March 10, 2022

Press Releases

(PRESS RELEASE) Millennials account for over $600 billion in annual spending in the United States. While GN Diamond speaks with over 2500 retailers on a weekly basis we hear more and more the surge in lab grown diamond purchases among millennials. It is estimated that by the end of 2022, the lab grown market may exceed $10 billion. Millennials are shopping for larger diamonds on a lower budget, concerned about resourcing and energy efficiency. Lab grown diamonds certainly fill this need for these savvy shoppers.

Born between 1981 and 1996, millennials came of age alongside computers, digital technologies, and social media. These tech enthused shoppers love to research and purchase online, so it’s crucial that diamond sellers can meet them in-store with technologically-advanced, interactive, online sales tools.

Convert Millennial Browsers into Buyers with an Innovative Selling Tool

Diamond Hunt, the GN Diamond platform, is an interactive selling tool that addresses millennials’ pain points with technology conveniently at their fingertips. The online loose diamond database mimics what consumers see on internet sites, only with powerful added value. You can easily view lab grown diamonds as well as earth mined diamonds to help qualify budgets and preferences.

Here’s how its platform answers the key questions held by 20 and 30-something shoppers in their native digital language.

V360 Views. Smart-phone-loving millennials easily gain a 360 degree view of the loose diamond and its natural birthmarks without the cumbersome use of a loupe and tweezers. The fully transparent views surpass the typical videos and images used by online retailers.
Gemprint. The world’s most sophisticated, non-invasive, positive identification technology records the unique optical “fingerprint” of each diamond. Gemprint is recognized by most insurance companies, some of whom offer 10% off of annual insurance premiums once registered.
Lab grown Diamond Studs. GN now introduces an extensive collection of lab grown, round brilliant diamond studs and will be expanding soon to lab grown diamond jewelry. All at excellent pricing.

GN Gives You an Advantage with Millennials

The GN Diamond platform revolutionizes the way millennial consumers buy diamonds in-store, and it’s as easy as scanning a QR code. Learn more at www.gndiamond.com, and shop over $70 million of loose natural and lab created diamonds certified by GIA, AGS, and EGL USA.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”