TI SENTO was a big hit for spring. It is a step up for fashion jewelry with 18K yellow plating and silver. Great price points for gifts or self-purchasing. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
- 1. Hearts on Fire, 2. Lagos, 3. Fana. — Alan Perry, Perry’s Emporium, Wilmington, NC
Top-selling jewelry brands in April
Stuller (5), Sylvie Jewelry (4), Fana (3), Gabriel & Co. (3), A. Jaffe (2), Allison-Kaufman (2), Ania Haie (2), Breitling (2), Heavy Stone Rings (2), Mercury Ring (2), Rolex (2), Shy Creation (2), Simon G. (2)
*Brands mentioned by at least two of 107 respondents.
- A. Jaffe bridal. Seems to be the season. Jaffe is our best. We also do trunk shows during this time and Jaffe is at every event. — Jim Carroll, Rogers Jewelry, Modesto, CA
- ArtCarved bridal, Rembrandt Charms, Nicole Barr silver and Carla gold earrings. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
- Shah Luxury — custom semi-mounts and matching bands. Loose lab-grown diamonds from GN Diamond. — Dan Levinson, Ellis Jewelers, Concord, NC
- New vendor for us, Fireworks Diamond. The cut blows away the comparable stones. 1.50-carat and up fancy shapes. — Stew Brandt, H. Brandt Jewelers, Natick, MA
- Custom wedding bands — yes to guys actually wanting precious metal bands now! Most with lab-grown diamonds, but also, a lot of plain shadow bands with textured finishes. — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
- Noble Chain diamond chains. This new company has great service, they are former employees of Herco and we love them! — Eve J. Alfille, Eve J. Alfille Gallery and Studio, Evanston, IL
- Watches (Rolex and Breitling) and custom diamond rings (Kwiat). — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
- Asher performed extremely well for us! — Andrea Riso, Talisman Collection, El Dorado Hills, CA
- Naledi bridal, Sylvie Jewelry bridal, and we did well with Palomar for family jewelry. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
- Quality Gold — gold/silver chains and loose lab-grown diamonds; Stuller — engagement rings (mined and lab); Pandora. — Valerie Goodwin, Vaughan’s Jewelry, Edenton, NC
- Large diamonds, Rolex, Breitling and Grand Seiko. — Todd Broadbent, Clarkson Jewelers, Ballwin, MO
Monthly SALES Survey
How Were Sales Last Month Compared to April 2023?
WAY UP 25% OR MORE: 14%
UP: 34%
SAME: 28%
DOWN: 20%
WAY DOWN 25% OR MORE: 5%
Total Brain Squad Responses: 148
- Shefi Diamonds, Sterling Reputation, Just Perfect, Stuller and our own studs and birthstone designs all sold well. — Mark and Monika Clodius, Clodius & Co. Jewelers, Rockford, IL
- Simon G. and Fana both bridal and fashion with diamonds. Mercury Ring lab-grown diamonds. — Greg Tidwell, Bell Jewelers, Murfreesboro, TN
- Sylvie Jewelry bridal, loose natural diamonds from Antwerp and Allison-Kaufman fashion. — James Wolf, James Wolf Jewelers, Mason, OH
- Heavy Stone Rings is granting gents’ wishes for variety styling! Ladies’ diamond rings from Bassali, Artistry, Empire, and S. Kashi set the high-water mark, and yellow gold jewelry ran an incredible second! The tides are rising; get out your surfboards! — Denise Oros, Linnea Jewelers, La Grange, IL
- The Gabriel & Co. silver line is doing tremendous — we can’t keep the items in stock. Nice styling at a good price point. Shy Creation’s new mother of pearl and abalone shell necklaces are a big hit — we sold out within days of their arrival and have reordered twice already! — Shari Altman, B&E Jewelers and Gemologists, Southampton, PA
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.
