Press Releases

New Jewelry-Specialized Advertising Agency

The Michigan-based Advertising Agency has clients across the U.S. in several industries, with special emphasis in the jewelry marketing field.

Published

2 years ago

September 3, 2021

Press Releases

(PRESS RELEASE)MARQUETTE, MI — Jewelry marketing expert, Tammy Benda, has launched a new independent business, Buzz Advertising Agency. The former partner of Bottom Line Marketing brings with her over 20 years of marketing experience, a strong work ethic, and a team of employees experienced in jewelry advertising.

“Buzz Advertising Agency was built on a key principle, advertising works best when it gets people talking, disrupts and creates a BUZZ.” said Benda. “I believe that jewelers deserve an expert in their corner, helping them to make smart advertising decisions and allowing them to focus on what they do best… selling jewelry.”

This full-service agency works with jewelers and wholesalers to get buzzworthy results by developing plans for efficient and effective messaging and results. Their services include marketing strategy, media buying, creative brand development, digital advertising, traditional media, and social media management.

“Tammy Benda has helped me nearly double our sales over the last 4 years. At the time I hired her I knew it would be a stretch financially with our store’s volume to hire a full-service agency. I took the plunge because I felt strongly that I needed a true partner who treated my business like their own. I’m excited to continue to work with her as she starts this new business.” said Andy Cline, owner of Cline Jewelers and current client of Buzz Advertising Agency.

Buzz Advertising Agency is currently offering no obligation marketing consultations to jewelers and wholesalers nationwide. For more information, contact Tammy Benda at tammy@buzzadagency.com or call 906-371-0062.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”