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Not Happy With Margins? Platinum Is Your Anti-Depressant

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American demand for the white metal is increasing – here’s why.

Despite underwhelming global demand, platinum sales in North America have increased by more than a third over the last six years, Business Insider writes. The article says this can be attributed to a steep drop in prices, which have hit seven-year lows at just above $800 an ounce – down 65 percent from 2008. The result of lower prices? Greater margins.

“When you have better margins, it becomes a virtuous circle,” Metals Focus analyst Philip Newman told the business news outlet. “When margins are better, jewelers are better disposed to take platinum, advertise it, and through advertising, boost sales.”

Read more at Business Insider

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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