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Only Daddy’s Little Girl Could Get Away With This

The pearls have to stay in the case, kid.

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Only Daddy’s Little Girl Could Get Away With This

When my daughter and I brought Pearl home from The Humane Society, we were in the store for about 10 minutes and she said, “Look, Dad!” I turned around and she had a strand of pearls around Pearl’s neck. I said they were cute. Where did you get them from? “Out of the pearl case,” she said. Only a daughter could get away with that. — Thomas Thobe, Pyramid Studios, Ellsworth, ME

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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