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Optimize Your Online Presence With Fresh Changes to Your Website With Little or No Cost

Optimize your digital presence to drive online sales.

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Optimize Your Online Presence With Fresh Changes to Your Website With Little or No Cost

(PRESS RELEASE) The obstacle every independent jeweler or any retailer faces is strong competition from online retailers, yet they have a distinct advantage. Today’s socially conscious consumers like to support local businesses. They also desire a personalized experience.

Brick and mortar jewelers can maximize the benefits of both online sales and a physical presence by creating an effective website and refreshing your current one when needed. By optimizing your online presence, you can create a personal connection with shoppers that will bring them back to again and again for each special occasion, life milestone, and routine cleanings and repairs.

The key is to build a website that captures attention, generates trust, and puts you in close contact with each visitor. Here are three ways to turn your website into a powerful sales tool.

Three Features of Effective Websites

  • Give Crystal-Clear Calls to Action.
    Make sure each page of your website drives visitors to take one specific action. The call to action could be “Subscribe to our e-newsletter,” “Search our inventory,” or “Schedule your cleaning today!” Just avoid cluttering a single page with too many requests, or visitors are less likely to take any action at all.
  • Use Engaging Visuals.
    High quality images, video, and virtual reality are among the most effective ways to hold attention and convey the value of your inventory. GN Diamond’s Diamond Hunt search platform provides 360-degree magnified diamond imaging for your entire loose diamond inventory, so the visual side of your website is fully taken care of.
  • Capture Contact Information.
    Don’t let visitors leave without providing an email address or phone number. This contact information is a valuable asset to your sales team, who will then be able to follow up with more personalized and timely offers. Use pop-ups to grab attention and make it easy to enter contact information by keeping forms simple and direct.

Easily Upgrade Your Site with Diamond Hunt 
GN Diamond’s Diamond Hunt website sales presentation platform can be customized to your branding and markups, and seamlessly integrated with your website. Add a diamond listing to your website that outshines any internet retailer with powerful features, such as diamond certification, light performance, brilliancy scores, and 360-degree video.

Visit here and contact us today to learn how to add a virtual listing of our entire inventory with your customized markups. Our sales representatives are available 7 days a week at sales@gndiamond.com.

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SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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