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Pandora Plans Brand Relaunch

The jewelry manufacturer and retailer will soon ‘reveal its new company purpose, brand expression and visual identity.’

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BALTIMORE — Pandora announced that it will kick off a brand relaunch on Aug. 28.

The company will hold a brand event in Los Angeles to be attended by over 400 guests and international news media. Pandora “will reveal its new company purpose, brand expression and visual identity, and show the Autumn 2019 collection” at the event, according to a press release.

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The revamped brand will be rolled out over the second half of 2019 and into next year.

“The event in Los Angeles marks the beginning of our journey to become more relevant for consumers,” said Alexander Lacik, CEO of Pandora. “We have received very positive feedback to the marketing pilots we have conducted earlier this year, so we are eager to take this to consumers around the world and show a fresher and more contemporary Pandora.”

Pandora stated that the rebranding effort is part of a company-wide turnaround program called Programme NOW.

According to the release:

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The brand relaunch will bring a refresh of all consumer touchpoints to drive higher brand relevance. One of the cornerstones is a new store design that builds on discovery and collectability. The first rebranded store will open in the UK followed by stores in key markets including China and Italy throughout 2019. Pandora will also launch new online stores and refresh its presence on partners’ e-commerce sites such as Tmall.

In what will be the company’s largest marketing investment to date Pandora will also launch design collaborations with global franchises, and partnerships with celebrities, influencers and organisations. Elements that will come to life already in Pandora’s Christmas campaign. More initiatives will be announced, as the renewal of the complete consumer experience continues into 2020.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Tiffany Rolls Out Men’s Jewelry Collection

The line is ‘centered on craftsmanship as the foundation of our company.’

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Tiffany & Co. announced the launch of its Tiffany Men’s collections, including jewelry, watches and home and accessories products.

Tiffany Men’s includes two collections: Tiffany 1837 Makers and Diamond Point.

These pieces are from the Tiffany & Co.’s men’s collection. Photo: Roe Etheridge

“Tiffany Men’s is centered on craftsmanship as the foundation of our company,” said Reed Krakoff, chief artistic officer for Tiffany. “Tiffany 1837 Makers is a nod to the workmanship and time-honored techniques used in creating jewelry — the idea that there’s a person behind each object.”

According to a press release:

Embodying Tiffany’s craftsmanship heritage, the Tiffany 1837 Makers collection is inspired by the jeweler’s hollowware workshop and its tradition of handcrafting sports trophies. Designers experimented with concave and convex forms, flat edges and motifs evocative of utilitarian hardware when creating jewelry, barware and more. Stamped with symbols like “T & CO MAKERS,” “NY” and “AG925,” Tiffany 1837 Makers honors Tiffany’s silversmithing legacy and the fact that the luxury house set the U.S. standard for sterling silver (925 per 1,000 parts silver). The made-to-order Tiffany 1837 Makers trophy ring honors Tiffany’s 160-history of making sports trophies by hand and makes a bold statement and adds edge to any outfit.

Diamond Point, on the other hand, “represents the elevated, classic end of the style spectrum with a strong, graphic pattern.”

The company states:

This motif appears as a subtle accent or a prominent overlay on jewelry and Home & Accessories pieces like the Diamond Point rectangle pendant in sterling silver, cuff in sterling silver and cocktail mixer in lead crystal and sterling silver. Most of the Diamond Point jewelry designs are die struck and hand polished to achieve the distinctive textured motif.

Diamond Point takes a more modern and graphic approach, utilizing a pattern inspired by a diamond’s culet that ties back to our diamond authority.

The New York Post reports that the launch is “part of the Tiffany’s strategy to attract younger shoppers and pump up sales.”

In all, Tiffany Men’s includes about 100 pieces. Jewelry rices range from $200 to $15,000.

Among the accessories items on offer are ice tongs and cocktail shakers.

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Jeweler Sentenced for Theft, Ordered to Pay $85,000 in Restitution

He’ll have to serve 4 years of probation.

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A Colorado jeweler who was accused with stealing gold, jewelry and money from customers has been ordered to pay restitution and serve a probationary sentence.

David Kushnir, who operated D & D Jewelers in Thornton, pleaded guilty to theft, KMGH-TV reports. He was accused of stealing from nine customers, according to the news outlet.

The court ordered Kushnir to pay about $85,000 in restitution and serve four years of economic crime supervised probation.

In January, authorities accused Kushnir of defrauding customers after they brought their diamonds, watches and other jewelry to him for repair or consignment sale at his business. It was also alleged that he sold fake diamonds to three victims.

The Sentinel newspaper reported in January that in one case, he was accused of removing a movement piece worth $40,000 from a Rolex watch he was asked to repair and then substituting “a Chinese piece.”

Read more at KMGH-TV

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Pandora to Buy Back $75M in Jewelry from Retailers

The effort is part of a broader restructuring program.

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Pandora plans to buy back about $75 million in jewelry from retailers.

The idea is to help retailers avoid holding onto stock for too long, Rapaport News reports.

The repurchased inventory will be smelted, with new jewelry to be made from the material.

Rapaport reports that the program will be rolled out in “select global markets.”

The effort is part of a broader Pandora restructuring program expected to cost the company over $224 million.

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The plan comes as Pandora prepares for a brand relaunch that will kick off Aug. 28 in Los Angeles.

At the event, the company “will reveal its new company purpose, brand expression and visual identity, and show the Autumn 2019 collection.”

Read more at Rapaport News

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