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Pandora Plans Brand Relaunch

The jewelry manufacturer and retailer will soon ‘reveal its new company purpose, brand expression and visual identity.’

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BALTIMORE — Pandora announced that it will kick off a brand relaunch on Aug. 28.

The company will hold a brand event in Los Angeles to be attended by over 400 guests and international news media. Pandora “will reveal its new company purpose, brand expression and visual identity, and show the Autumn 2019 collection” at the event, according to a press release.

Louis Vuitton to Sell Jewelry Made From World’s Second-Largest Diamond
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Louis Vuitton to Sell Jewelry Made From World’s Second-Largest Diamond

Karma Hits Hard as Bungling Thieves Lock Themselves in Jewelry Store During Robbery (Video)
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Karma Hits Hard as Bungling Thieves Lock Themselves in Jewelry Store During Robbery (Video)

A Packed Store Like the Day Before Christmas? Wilkerson Makes It Happen
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A Packed Store Like the Day Before Christmas? Wilkerson Makes It Happen

The revamped brand will be rolled out over the second half of 2019 and into next year.

“The event in Los Angeles marks the beginning of our journey to become more relevant for consumers,” said Alexander Lacik, CEO of Pandora. “We have received very positive feedback to the marketing pilots we have conducted earlier this year, so we are eager to take this to consumers around the world and show a fresher and more contemporary Pandora.”

Pandora stated that the rebranding effort is part of a company-wide turnaround program called Programme NOW.

According to the release:

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The brand relaunch will bring a refresh of all consumer touchpoints to drive higher brand relevance. One of the cornerstones is a new store design that builds on discovery and collectability. The first rebranded store will open in the UK followed by stores in key markets including China and Italy throughout 2019. Pandora will also launch new online stores and refresh its presence on partners’ e-commerce sites such as Tmall.

In what will be the company’s largest marketing investment to date Pandora will also launch design collaborations with global franchises, and partnerships with celebrities, influencers and organisations. Elements that will come to life already in Pandora’s Christmas campaign. More initiatives will be announced, as the renewal of the complete consumer experience continues into 2020.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Deb Schulman says once she and her husband, Ron, decided to retire, she could feel “the stress start to leave.” The owners of B. Alsohns Jewelers in Palm Desert, California, the Schulmans had heard about Wilkerson over the years and contacted them when the time was right. Wilkerson provided the personalized service, experience and manpower it took to organize their GOB sale. “We are so impressed with the way Wilkerson performed for us,” says Ron Schulman, “I’d send high accolades to anyone who was interested.”

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Louis Vuitton to Sell Jewelry Made From World’s Second-Largest Diamond

The deal follows LVMH’s acquisition of Tiffany & Co.

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LVMH Sewelo Diamon

LVMH Moet Hennessy Louis Vuitton SE has entered a deal to sell jewelry made from the world’s second-largest diamond, known as the Sewelo diamond.

It’s a 1,758 carat gem that’s the size of a tennis ball.

Lucara Diamond Corp. announced a deal with LVMH and the HB Co., a diamond manufacturer from Antwerp, that will see the diamond cut into pieces and made into Louis Vuitton jewelry.

Bloomberg reports that LVMH “will likely create several extremely high-end pieces  to establish a sense of exclusivity.”

A price tag for the Sewelo has not been revealed. Yahoo Finance notes that it sold for $53 million in 2017.

The acquisition is further evidence of LVMH’s plans to grow its jewelry business, according to Bloomberg. It follows the company’s nearly $16 billion acquisition of Tiffany & Co.

The diamond was recovered from Lucara’s Karowe Diamond Mine in Botswana in April 2019.

According to a press release from Lucara:

Lucara will receive an up front non-material payment for the Sewelô and retain a 50% interest in the individual polished diamonds that result.

Further, 5% of all of the retail sales proceeds generated from this historic collection will be invested directly back into Botswana on community-based initiatives undertaken by Lucara.

Lucara CEO Eira Thomas said, “We are delighted to be partnering with Louis Vuitton, the famous luxury House, to transform the historic, 1,758 carat Sewelô, Botswana’s largest diamond, into a collection of fine jewellery that will commemorate this extraordinary discovery and contribute direct benefits to our local communities of interest in Botswana.”

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Karma Hits Hard as Bungling Thieves Lock Themselves in Jewelry Store During Robbery (Video)

A judge called the crime a ‘fiasco.’

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Security footage of a jewelry story robbery described as a “fiasco,” with the thieves briefly locking themselves in the business, is making the rounds on social media.

The bungling robbers struck the Ital Gold shop in Green Lanes, Haringey, north London, the BBC reports. The crime took place in April, but the video surfaced recently when Andrew Elliott, 32, was sentenced to seven years in prison for the robbery.

A store worker “was held in a headlock and dragged to the floor,” according to the BBC. She broke free and ran away, hitting a panic alarm and then hiding in the bathroom.

Footage of the heist has accumulated 1.3 million views on Twitter, Today.com reports.

In the clip, the suspects tried to flee but realized they were trapped, as the door wouldn’t open from the inside. One of the suspects thought to hit the “catch and release” button, according to Today.com. The thieves then repeatedly failed to hold the door for each other.

In sentencing Elliott, Judge Mark Dennis QC said, “This was a planned and organized robbery, however much of a fiasco the latter part of it turned out to be,” according to the BBC.

The three still managed to make off with $27,000 in jewelry. The other two suspects have yet to be identified.

Watch the BBC’s clip:

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Signet Stock Soars to Best Day in 27 Years Following Strong Holiday Results

Digital sales led the way.

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Signet Kay Jewelers

Signet Jewelers Ltd.’s share price soared on Thursday in the wake of strong holiday sales.

The stock saw it’s largest single-day gain in 27 years, climbing more than 40 percent, MarketWatch reports. It closed at $30.13 per share.

Signet (NYSE: SIG) on Dec. 5 predicted that same-store sales for its fourth-quarter, which ends in January, would be down between 2 percent and 4 percent compared to the same period a year ago.

But strong holiday sales prompted the retailer, whose brands include Jared, Kay Jewelers and Zales, to raise its guidance. It’s now predicting that same-store sales for the quarter will be up 0.1 percent.

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Digital sales have been particularly strong. For the nine weeks ending Jan. 4, they were up 13.5 percent compared with the same period a year ago. Brick-and-mortar sales were down 0.2 percent.

“Product newness, investments in our digital capabilities, and more targeted marketing campaigns drove both e-commerce and brick and mortar growth in North America,” Signet CEO Virginia Drosos was quoted saying.

Read more at the MarketWatch

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