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Podcast Highlight: The 365-Day Challenge That Will Guarantee You Six Figures in Sales

Sounds great, right? But remember — you can’t miss a day.

Published

2 weeks ago

October 7, 2019

HOW CAN YOU GUARANTEE remarkable improvement in both the quality of your online content as well as the returns you get from it?

In this excerpt from the latest episode of The Barb Wire, Ben Smithee, CEO of digital consultancy The Smithee Group, presents a 365-day challenge that he says will ensure you a six-figure improvement in income.

Catch the full podcast below.

The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)

Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

Multimedia Highlights

Podcast Highlight: This Jewelry Design Created an Illusion, in the Very Worst Way

It wasn’t just ugly … it was “oooogly”.

Published

4 days ago

October 17, 2019

INSTORE Staff

TRUTH BE TOLD, clients can make some extremely sketchy choices with their jewelry.

In this excerpt from the latest episode of Over the Counter, host Kyle Bullock talks with one of his team members about a jewelry piece that has arrived in their shop for repair. Neither can believe that it’s a finished design, or that the customer was wearing it as presented. Laughing, Kyle describes the item as “an illusion head, with some giant prongs over the side of it to give it the illusion of being bigger”.

Hear more about this misfit jewelry design above. Or catch the full podcast below.

OVER THE COUNTER EPISODE 15: HONESTY PAYS (9:51 MINUTES)

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Podcast Highlight: Why Jewelers Need Help — Lots of It – on Social Media

To prove it, ask yourself a few questions.

Published

2 weeks ago

October 10, 2019

INSTORE Staff

DO JEWELERS need more social media help, perhaps even full-time support? In the latest episode of The Barb Wire Barbara Palumbo and host Ben Smithee of The Smithee Group answer in the affirmative.

In this short excerpt, Ben takes listeners through the series of questions he uses to convince jewelry store owners that they need to invest more resources in boosting their social media presence.

Catch the full podcast below.

The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)

Multimedia Highlights

Podcast Highlight: Why Do So Many Jewelers Love to Complain About Their Customers?

It’s one of Ben Smithee’s two pet peeves.

Published

3 weeks ago

October 2, 2019

INSTORE Staff

WHY DO SO MANY jewelers love to complain about their customers? It’s one of the pet peeves of Ben Smithee, CEO of digital consultancy The Smithee Group.

In the latest episode of The Barb Wire, he shares his exasperation with host Barbara Palumbo. Addressing a hypothetical complaining jeweler, he says: “Dude, you own a business. These are the people who are driving your business. Why do you complain about the people who are putting you in a pretty good situation financially? Even on a bad year.”

Catch the full podcast below.