Multimedia Highlights

Podcast Highlight: Why Jewelers Need Help — Lots of It – on Social Media

To prove it, ask yourself a few questions.

Published

5 years ago

October 10, 2019

INSTORE Staff

DO JEWELERS need more social media help, perhaps even full-time support? In the latest episode of The Barb Wire Barbara Palumbo and host Ben Smithee of The Smithee Group answer in the affirmative.

In this short excerpt, Ben takes listeners through the series of questions he uses to convince jewelry store owners that they need to invest more resources in boosting their social media presence.

Catch the full podcast below.

The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”