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Podcast Highlight: Why Jewelers Need Help — Lots of It – on Social Media

To prove it, ask yourself a few questions.

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DO JEWELERS need more social media help, perhaps even full-time support? In the latest episode of The Barb Wire Barbara Palumbo and host Ben Smithee of The Smithee Group answer in the affirmative.

In this short excerpt, Ben takes listeners through the series of questions he uses to convince jewelry store owners that they need to invest more resources in boosting their social media presence.

Catch the full podcast below.

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The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)


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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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