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The Barb Wire

Podcast: Millennial Gem Trader Dave Bindra Steps Into ‘The Barb Wire’

Meet the gem expert and owner of one of the industry’s coolest Instagram accounts.

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THE BARB WIRE EPISODE 5: DAVE BINDRA (50:27 MINUTES)


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THIS MONTH on The Barb Wire, host Barbara Palumbo welcomes a rising star in the jewelry business, gem trader Dave Bindra, vice-president of B&B Fine Gems. Still in his early 30s, Bindra has built up an impressive resume, serving as president of the Los Angeles chapter of the GIA Alumni Association, member of the board of directors of the Jewelers Vigilance Committee, acclaimed AGS Conclave speaker, not to mention running a seriously cool Instagram account @gemfluencer. (Come for the awesome collection of gemstones, stay for the awesome collection of color-coordinated shoes.)

Enjoy the newest episode of The Barb Wire. It’s talk radio for the jewelry business.


SHOW CHRONOLOGY
  • 2:00 Dave shares a short bio, explaining how he was “born into the business” when his father started selling gemstones after immigrating from India to the United States.
  • 3:50 Dave, who is in his early 30s, was asked recently how many years he has been going to the Tucson gem shows. He said he thought it was his 29th year. Receiving a shocked expression from his conversation partner, he explained that he used to “sleep under the showcases” as a kid while his parents sold gems at the show.
  • 5:10 Dave talks about his strategy of colored gemstone curation. He emphasizes: “We are not here to sell a commodity; we are here to sell a precious item.”
  • 8:30 Barbara reveals herself to be a huge fan of Dave’s Instagram account, @gemfluencer.
  • 9:20 Gemstone of the moment? Dave says spinel, noting that it has been “undervalued for centuries” and often misidentified as ruby in high jewelry through the ages.
  • 15:20 Other gemstones whose moment is on the horizon? Dave says garnet, which is following spinel’s path. Durable, highly transparent, a solid supply of material. Also, paraiba tourmaline.
  • 19:50 Discussing the lack of control over gemstone terminology, Barbara shares a funny story from her teenage years of how a QVC line of cubic zirconia with the alluring name of “Pink Ice”, became a phenomenon amongst the girls of her high school class.
  • 26:20 Barbara asks Dave what he feels the most important thing that his generation has added to the jewelry business. Dave says technology. He tells of his industry friends who, within a few years, have built social media followings in the hundreds of thousands. In a lot of cases, Dave emphasizes, these are people who wouldn’t otherwise have had exposure to the world of gems, jewelry and watches.
  • 27:50 Barbara and Dave commiserate over not being able to attend Basel this year.
  • 31:10 Barbara asks … what would happen if our current social media platforms suddenly went away? Dave bemoans a system where people’s importance is judged by how many social media followers they have. “You know first-hand, there are a ton of people out there who 2-, 3-, or 400,000 followers … half of them are bots.” He concludes, “We have to be very careful of how much value we place on this avenue and on this platform. And everything has a shelf life.”
  • 37:10 Dave selects one jewelry industry person and one watch industry person, alive or dead, he’d want to have dinner with. For jewelry, he picks Frederick Kunz, the famed minerologist who sourced gems for Tiffany at the turn of the century. And for watches, legendary executive Jean Claude Biver.
  • 40:35 Who is or was your greatest influence? Dave says his father. “I never wanted to join the family business. He never wanted me in the family business, to be honest with you. So it’s kind of funny how things worked out.” His biggest fan? His mom.
  • 43:10 His biggest morning needs? Coffee and meditation … the latter before the former.
  • 43:50 Favorite trade show? Tucson. He calls it “fun, laid-back, and color-centric.” And he also gives a shout-out to AGS Conclave.

Barbara Palumbo is a watch and jewelry industry writer, journalist and speaker. She manages the blogging websites Adornmentality.com and Whatsonherwrist.com.

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The Barb Wire

Podcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership

As soon as she took her first GIA gemstone identification course, she knew what she wanted to do with her life.

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The BARB WIRE (EPISODE 11): JENNY O CALLERI (67:58 MINUTES)


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DROPPING INTO The Barb Wire for this month’s episode is Jenny “Jenny O” Calleri, the owner of Huntington Jewelers in Las Vegas, NV.

A jewelry-industry veteran whose career has seen her move between the supply and retail side, Jenny O finally took her biggest step yet two years ago — becoming the owner of her very own store when she and her husband purchased the nearly 70-year-old Huntington Jewelers.



This episode is brought to you by INSTORE Bulletins.

In the podcast, Jenny O discusses what a transformative experience a GIA education can be for a young person in jewelry sales (12:40) and how, after taking her very first GIA gemstone course, she dropped everything — including a “super hot and heavy” relationship with her future husband — sold her house, and went to study at GIA in Carlsbad, CA.

She also talks about her career, and the key lessons she has learned along the way that are helping her build the Huntington Jewelers brand.

Recently having had her third child, Jenny O describes the challenges of life as a working mom (35:30). Plus, you’ll hear why she believes Liz Taylor is such an enduring jewelry icon (44:45).

Catch the full podcast above.

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The Barb Wire

Podcast: Ben Smithee Isn’t Just Another Social Media ‘Influencer’

He calls social media “the great equalizer” for small businesses.

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The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)


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THE BARB WIRE celebrates its tenth episode with a visit from Ben Smithee, CEO at The Smithee Group (thesmitheegroup.com), a digital consultancy whose mission is “helping big brands think small and small brands think bigger”.

Talking with host Barbara Palumbo, Ben shares why he decided to originally focus his consultancy on the jewelry business (8:10), and Barbara refers to him as one of the industry’s few true “influencers” online (11:10). He talks about his unusual upbringing in Dallas as the adopted Asian son of white parents (17:00).

He’s passionate about social media, calling it “the great equalizer” for small businesses (29:30). And he later shares one of his pet peeves — retailers who can’t stop complaining about the things their customers do (32:50).

He also cites a specific behavior that he guarantees, if a retailer performs it daily for the next 365 days, will net them a six-figure sales increase (36:20). Later, he outlines the series of questions he asks potential clients to convince them to invest in building their social media following (40:30).

Catch the full podcast above.

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The Barb Wire

Podcast: From Tanzanite to Greenland Ruby, Hayley Henning Loves Selling Color

Her current project is marketing a gemstone that’s “been buried under ice and snow for 3 billion years”.

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The BARB WIRE (EPISODE 9): HAYLEY HENNING (57:59 MINUTES)


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MARKETING COLORED GEMSTONES is on the agenda when Hayley Henning visits The Barb Wire with host Barbara Palumbo.

Henning is currently vice-president of Greenland Ruby, where she has been working the last two years after spending most of her career as one of the key faces behind the rise of Tanzanite since the mid-1990s. (In fact, Barbara says that before she knew Hayley personally, she thought of her as “the Tanzanite lady”.)

The South African native shares some of her personal journey (2:55) from her homeland to a career in the U.S., working for a company called Afgem that eventually became the well-known Tanzanite One. Hayley calls the company’s efforts to market Tanzanite “the start of colored gemstone marketing as we know it today”. (6:55)

Now Hayley is involved in a similar effort to increase public and industry acceptance of Greenland ruby (12:10). Says Henning: “There is no real instruction manual on how to introduce a new gemstone to the gem and jewelry industry. But we’re figuring it out.”

Her company, Greenland Ruby, is the first business with government permission to mine, market and sell ruby material found in Greenland. She is passionate about the story behind Greenland rubies, saying: “It’s not as though we went to some fancy marketing agency to say, “Alright, help us make up a story. We are telling the story of a gemstone that has been buried under ice and snow for nearly 3 billion years.” (25:20)

Later you’ll hear some of the work Hayley is doing with retailers to promote rubies from Greenland, as well as best practices for retailers looking to introduce new gemstone varieties.

Want to learn more about marketing colored gemstones to your customers? Don’t miss Hayley Henning on The Barb Wire.

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