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The majority of consumers have done most of their research and decision making before ever stepping foot in your store. This webinar from Podium will show you how to make sure that customer arrives through your front door.


The SmartWork Media Content Studio helps jewelry industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. To find out how we can create compelling content marketing for your business, visit here or email Barbara Moss at barbara@smartworkmedia.com.

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Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

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Webinar: Mastering Platinum Jewelry Sales—A Primer

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Platinum Guild USA’s Kevin Reilly walks us through the finer points of platinum. From the precious metal’s unique properties to customer presentation, this webinar touches all the bases. A must-see for jewelers and their sales staff.


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Webinar: Ultimate Sales Tips II—How to Double Your Diamond Closing Ratio!

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Asaf Herskovitz and Shane Decker join forces once again to discuss the art of the close in the second of this multi-part series brought to you by GN Diamond and the Ex-Sell-Ence Diamond Training Academy.


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Webinar: Sell Silver Like an Expert: Tips and Marketing Tricks for Making This Your Best Silver Selling Season

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Gloria Maccaroni, Director of Brand Development for the Silver Promotion Service, is joined by FACEts Jewelry Consulting’s Nan Lung Palmer and Karen Hollis, owner of K. Hollis Jewelers, to talk about the best ways to stock and sell silver jewelry. From higher turns to thicker margins, this webinar highlights why silver jewelry should be an increasing part of every jeweler’s holiday inventory.


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