Of 101 jewelers surveyed, only 18% reported losses year over year.
Only 13% of INSTORE’s Brain Squad respondents reported losses.
Both INSTORE’s Brain Squad and the Edge Retail Academy’s retailer reports showed gains year over year.
They share the categories and brands of jewelry that they sold best.
Custom design and lab-grown diamonds continue to stay hot.
Just 20% said their sales were down year over year.
Only 23 percent of INSTORE’s Brain Squad said sales were down compared to the same month in 2024.
Only 28% said they were down month-over-month from 2024.
Another 31 percent said sales were “about the same.” We share their statements about the jewelry that sold well.
And they dished on which brands and what jewelry sold best.
Standouts for our Brain Squad survey group included diamond flex bracelets, lab-grown diamonds, and earrings.
46% of those surveyed said they were up from the same month in 2023.
Plus, here were the brands that sold best, according to our Brain Squad survey group.
Lab-grown diamonds continue to drive sales growth for many.
Another 34% were flat for the month.
Both earth-mined and lab-grown diamonds sold well.
In terms of jewelry brands that sold well, Stuller was mentioned most often.
Read which products sold best for those surveyed.
27 percent said sales were about the same year over year, while 28 percent said they were down.
Lab-grown diamonds and custom design also continue to be popular.
