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Putting an End To Gemmelsmerch

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Putting an End To Gemmelsmerch

Here’s a new word for you: gemmelsmerch.

Gemmelsmerch is the force that distracts a person from what he or she wants to or ought to be doing. And it is as pervasive and powerful as gravity. Sources of gemmelsmerch include email, texts, phone, magazines, mail, cell phones, TV, mess in your office — essentially anything that distracts you from the task at hand.

Solutions to gemmelsmerch include software that keeps you away from websites that cause you problems, noise-cancelling headphones that allow you to concentrate on your work, a closed and locked door, a phone set to silence and no vibration.

Your job today: reduce the gemmelsmerch around you. And yes, right now, your faithful blogger is drowning in gemmelsmerch, hence the brevity of today’s blog post.



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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Putting an End To Gemmelsmerch

Published

on

Putting an End To Gemmelsmerch

Here’s a new word for you: gemmelsmerch.

Gemmelsmerch is the force that distracts a person from what he or she wants to or ought to be doing. And it is as pervasive and powerful as gravity. Sources of gemmelsmerch include email, texts, phone, magazines, mail, cell phones, TV, mess in your office — essentially anything that distracts you from the task at hand.

Solutions to gemmelsmerch include software that keeps you away from websites that cause you problems, noise-cancelling headphones that allow you to concentrate on your work, a closed and locked door, a phone set to silence and no vibration.

Your job today: reduce the gemmelsmerch around you. And yes, right now, your faithful blogger is drowning in gemmelsmerch, hence the brevity of today’s blog post.

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For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Most Popular