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Sales Truth: Sell, Don’t Just Show, On Your Website

Published

10 years ago

on

WHY IT IS TRUE: You show all these beautiful pieces on your website. Visitors quickly scan the selections, compare them to others they have seen elsewhere, and move on.

PLAN OF ACTION: Not only do you want them to spend time on your website and Facebook page, but you also hope they will forward your page to others. To do this, engage them in a different way. In your files you have a wealth of stories about how men created romantic moments. Condense these stories and put a new one on your website each week. Do a little selective editing, and now you will encourage visitors to read the stories. People who receive your weekly emails will be inspired to forward them to their friends. Connect your story with the need they may have, and you will have just taken the first step in the sales process. — D A V I D    W .    R I C H A R D S O N

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truth: Sell, Don’t Just Show, On Your Website

Published

10 years ago

on

WHY IT IS TRUE: You show all these beautiful pieces on your website. Visitors quickly scan the selections, compare them to others they have seen elsewhere, and move on.

PLAN OF ACTION: Not only do you want them to spend time on your website and Facebook page, but you also hope they will forward your page to others. To do this, engage them in a different way. In your files you have a wealth of stories about how men created romantic moments. Condense these stories and put a new one on your website each week. Do a little selective editing, and now you will encourage visitors to read the stories. People who receive your weekly emails will be inspired to forward them to their friends. Connect your story with the need they may have, and you will have just taken the first step in the sales process. — D A V I D    W .    R I C H A R D S O N

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular