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Sales Truth: Sell, Don’t Just Show, On Your Website

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WHY IT IS TRUE: You show all these beautiful pieces on your website. Visitors quickly scan the selections, compare them to others they have seen elsewhere, and move on.

PLAN OF ACTION: Not only do you want them to spend time on your website and Facebook page, but you also hope they will forward your page to others. To do this, engage them in a different way. In your files you have a wealth of stories about how men created romantic moments. Condense these stories and put a new one on your website each week. Do a little selective editing, and now you will encourage visitors to read the stories. People who receive your weekly emails will be inspired to forward them to their friends. Connect your story with the need they may have, and you will have just taken the first step in the sales process. — D A V I D    W .    R I C H A R D S O N

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truth: Sell, Don’t Just Show, On Your Website

Published

on

WHY IT IS TRUE: You show all these beautiful pieces on your website. Visitors quickly scan the selections, compare them to others they have seen elsewhere, and move on.

PLAN OF ACTION: Not only do you want them to spend time on your website and Facebook page, but you also hope they will forward your page to others. To do this, engage them in a different way. In your files you have a wealth of stories about how men created romantic moments. Condense these stories and put a new one on your website each week. Do a little selective editing, and now you will encourage visitors to read the stories. People who receive your weekly emails will be inspired to forward them to their friends. Connect your story with the need they may have, and you will have just taken the first step in the sales process. — D A V I D    W .    R I C H A R D S O N

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular