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Sales Truths: Knowledge Is Power … Or Is It?

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WHY IT’S TRUE The emotional state you are in when you learn something is completely different from the emotional state when you use it.

PLAN OF ACTION You have attended numerous sales and business seminars and have taken copious notes only to return home and never look at them again. When you attend the SMART Jewelry Show — or any educational seminar — this year, make a firm commitment to carefully review your notes within 48 hours of returning home. More than just sharing with your staff the purchases you made, share your plan to put your newly acquired educational knowledge into action.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Dave Richardson

Sales Truths: Knowledge Is Power … Or Is It?

mm

Published

on

WHY IT’S TRUE The emotional state you are in when you learn something is completely different from the emotional state when you use it.

PLAN OF ACTION You have attended numerous sales and business seminars and have taken copious notes only to return home and never look at them again. When you attend the SMART Jewelry Show — or any educational seminar — this year, make a firm commitment to carefully review your notes within 48 hours of returning home. More than just sharing with your staff the purchases you made, share your plan to put your newly acquired educational knowledge into action.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular