Connect with us

Sales Truths: Knowledge Is Power … Or Is It?

mm

Published

on

WHY IT’S TRUE The emotional state you are in when you learn something is completely different from the emotional state when you use it.

PLAN OF ACTION You have attended numerous sales and business seminars and have taken copious notes only to return home and never look at them again. When you attend the SMART Jewelry Show — or any educational seminar — this year, make a firm commitment to carefully review your notes within 48 hours of returning home. More than just sharing with your staff the purchases you made, share your plan to put your newly acquired educational knowledge into action.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

Dave Richardson

Sales Truths: Knowledge Is Power … Or Is It?

mm

Published

on

WHY IT’S TRUE The emotional state you are in when you learn something is completely different from the emotional state when you use it.

PLAN OF ACTION You have attended numerous sales and business seminars and have taken copious notes only to return home and never look at them again. When you attend the SMART Jewelry Show — or any educational seminar — this year, make a firm commitment to carefully review your notes within 48 hours of returning home. More than just sharing with your staff the purchases you made, share your plan to put your newly acquired educational knowledge into action.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular