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Sales Truths: Knowledge Is Power … Or Is It?

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WHY IT’S TRUE The emotional state you are in when you learn something is completely different from the emotional state when you use it.

PLAN OF ACTION You have attended numerous sales and business seminars and have taken copious notes only to return home and never look at them again. When you attend the SMART Jewelry Show — or any educational seminar — this year, make a firm commitment to carefully review your notes within 48 hours of returning home. More than just sharing with your staff the purchases you made, share your plan to put your newly acquired educational knowledge into action.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Dave Richardson

Sales Truths: Knowledge Is Power … Or Is It?

mm

Published

on

WHY IT’S TRUE The emotional state you are in when you learn something is completely different from the emotional state when you use it.

PLAN OF ACTION You have attended numerous sales and business seminars and have taken copious notes only to return home and never look at them again. When you attend the SMART Jewelry Show — or any educational seminar — this year, make a firm commitment to carefully review your notes within 48 hours of returning home. More than just sharing with your staff the purchases you made, share your plan to put your newly acquired educational knowledge into action.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular