Sales Truths: Knowledge Is Power … Or Is It?

Published

15 years ago

February 21, 2011

Dave Richardson

WHY IT’S TRUE The emotional state you are in when you learn something is completely different from the emotional state when you use it.

PLAN OF ACTION You have attended numerous sales and business seminars and have taken copious notes only to return home and never look at them again. When you attend the SMART Jewelry Show — or any educational seminar — this year, make a firm commitment to carefully review your notes within 48 hours of returning home. More than just sharing with your staff the purchases you made, share your plan to put your newly acquired educational knowledge into action.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.