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Sales Truths: Knowledge Is Power … Or Is It?

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Published

13 years ago

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WHY IT’S TRUE The emotional state you are in when you learn something is completely different from the emotional state when you use it.

PLAN OF ACTION You have attended numerous sales and business seminars and have taken copious notes only to return home and never look at them again. When you attend the SMART Jewelry Show — or any educational seminar — this year, make a firm commitment to carefully review your notes within 48 hours of returning home. More than just sharing with your staff the purchases you made, share your plan to put your newly acquired educational knowledge into action.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: Knowledge Is Power … Or Is It?

mm

Published

13 years ago

on

WHY IT’S TRUE The emotional state you are in when you learn something is completely different from the emotional state when you use it.

PLAN OF ACTION You have attended numerous sales and business seminars and have taken copious notes only to return home and never look at them again. When you attend the SMART Jewelry Show — or any educational seminar — this year, make a firm commitment to carefully review your notes within 48 hours of returning home. More than just sharing with your staff the purchases you made, share your plan to put your newly acquired educational knowledge into action.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular