When your client truly understands just what makes a diamond special, she won’t leave without one.
Greeting from the “sweet spot” isn’t just good business, it’s old-fashioned manners Most people decide within the first 30 seconds whether or not they are staying...
The credit card commercial asks, “What’s in your wallet?” But if you’re selling jewelry, the answer doesn’t matter. It’s what’s in the client’s wallet that matters....
In business, it’s best to face your fears head-on. We tackle 21 of jewelry retailers’ biggest fears and tell you how to forget them for good.
Those first 30 seconds are crucial. Here’s how to use them right. Most salespeople think that when clients say they’re “just looking,” it’s an objection. It...
Showing clients impressive jewelry just above their budget leads to referrals and repeat business. Never pre-judge, but be smart in your judgment when you “wow” a...
Slow down your pace, create an experience, and romance the event in order to close the experienced client This article originally appeared in the September 2016...
Nothing is more important to your daily success than your attitude. This article originally appeared in the July 2016 edition of INSTORE. What’s the most important...
Texts, notes and calls can boost sales by 18%. This article originally appeared in the June 2016 edition of INSTORE. FOR MOST STORES, the weakest area...
A salesperson can only deliver an awesome experience if he’s taught to do so. This article originally appeared in the May 2016 edition of INSTORE. I’m...
70% of clients would benefit from a team-selling approach, if done right. This article originally appeared in the April 2016 edition of INSTORE. The biggest problem...
Follow these steps to turn your raw recruit into a super jewelry seller.
Compliments, company benefits and a relationship-building approach work with these young customers.
I was talking to Shane Decker this week, and he shared some insightful advice with me for how salespeople should discover customers’ budgets without actually asking...
Are your bridal sales less than you’d like them to be? The first thing you have to do is recognize the mistakes you’re making. Only then...
When store owners hire new people but don’t train them properly to sell jewelry, I think to myself, “What’s the point?” After all, in order to...
You can figure it out by asking the proper questions and listening carefully to the answer.
Holiday season joy comes from being ready to sell.
Because if you don't do it, your staff won't either.
Make role-playing fun, effective and free of criticism.
Advertisement
INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)