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The Academy Awards, Twitter Style



As America tunes in to the Academy Awards and the beautiful people walking the stage, jewelry fans and insiders tune in just a little more tightly to the bright baubles being sported by Hollywood’s elite. If you want to understand the trends in real time and less than 140 characters, the place to go is Twitter and the hashtag is #oscarjewelry.

The biggest jewelry news of the night was the return of the statement necklace to the necklines of so many actresses and performers. Margot Robbie’s vintage Van Cleef & Arpels “Zip Antique” necklace, first commissioned for the Duchess of Windsor in 1938, was a particular show-stopper.

But Robbie’s wasn’t the only necklace worn last night, as everyone from Cate Blanchett to Zoe Saldana to Jessica Chastain brought necklaces back to the red carpet. Another favorite among Oscars followers was How To Get Away With Murder star Viola Davis’s striking pearl necklace.

And of course, who could miss the beautiful Scarlett Johansson in her stunning green dress, assymetrical earrings and piled necklace?  Not to mention singer Rita Ora wearing a Bulgari Serpenti necklace.

Of course, not everyone was happy with the return of “statement necklaces,” at least not the term itself…

While necklaces certainly stole the show at this year’s Academy Awards, other notable jewels garnered their fair share of tweets.  Jennifer Hudson, for instance, was show-stopping in a yellow dress and emerald Lorraine Schwartz earrings.

Gwyneth Paltrow’s dress may have thrown observers for a loop, but her Anna Hu Fire Phoenix earrings were a hit.

Jenna Dewan-Tatum and Chloe Moretz garnered love for their ear choices as well.

Octavia Spencer may be best remembered in 2015 for keeping her eye on host Neil Patrick Harris’s “predictions briefcase” throughout the evening, but before that she earned oohs and aahs from the Twitter crowd for her opal drop earrings and statement ring (aquamarine?).

Fashion observers always get a kick out of male actors and performers sporting jewelry, and there was no shortage of “man brooches” and other accoutrements at the Academy Awards.

And as always, there were jewels in unusual places.  Keira Knightley wore a shining hair ornament, and Lupita Nyong’o wore pearls… all over her Calvin Klein dress.

All told, the 2015 Academy Awards was a great night for jewelry, with so many gorgeous ornaments taking center stage.  Anyone in the jewelry industry can be excited about what the night meant for jewelry sales going forward this year.

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Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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