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Paco’s Tips: Entertain the Kids

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“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” With that kind of power, you better do everything you can to make sure they’re happy. As always, you can bet Paco has some researched-backed ideas on the best ways to get that done…

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” So how can you keep them engaged? Make sure there’s something for them to see at their eye level. Use a light to project a hopscotch pattern on the floor, and you have an interested child. Gary Gordon has a life-sized English bulldog statue that “all the kids gravitate to.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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