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Paco’s Tips: Entertain the Kids

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“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” With that kind of power, you better do everything you can to make sure they’re happy. As always, you can bet Paco has some researched-backed ideas on the best ways to get that done…

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” So how can you keep them engaged? Make sure there’s something for them to see at their eye level. Use a light to project a hopscotch pattern on the floor, and you have an interested child. Gary Gordon has a life-sized English bulldog statue that “all the kids gravitate to.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Paco’s Tips: Entertain the Kids

mm

Published

on

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” With that kind of power, you better do everything you can to make sure they’re happy. As always, you can bet Paco has some researched-backed ideas on the best ways to get that done…

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” So how can you keep them engaged? Make sure there’s something for them to see at their eye level. Use a light to project a hopscotch pattern on the floor, and you have an interested child. Gary Gordon has a life-sized English bulldog statue that “all the kids gravitate to.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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