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Paco’s Tips: Entertain the Kids

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“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” With that kind of power, you better do everything you can to make sure they’re happy. As always, you can bet Paco has some researched-backed ideas on the best ways to get that done…

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” So how can you keep them engaged? Make sure there’s something for them to see at their eye level. Use a light to project a hopscotch pattern on the floor, and you have an interested child. Gary Gordon has a life-sized English bulldog statue that “all the kids gravitate to.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Paco’s Tips: Entertain the Kids

mm

Published

on

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” With that kind of power, you better do everything you can to make sure they’re happy. As always, you can bet Paco has some researched-backed ideas on the best ways to get that done…

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” So how can you keep them engaged? Make sure there’s something for them to see at their eye level. Use a light to project a hopscotch pattern on the floor, and you have an interested child. Gary Gordon has a life-sized English bulldog statue that “all the kids gravitate to.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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