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Paco’s Tips: Entertain the Kids

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“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” With that kind of power, you better do everything you can to make sure they’re happy. As always, you can bet Paco has some researched-backed ideas on the best ways to get that done…

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” So how can you keep them engaged? Make sure there’s something for them to see at their eye level. Use a light to project a hopscotch pattern on the floor, and you have an interested child. Gary Gordon has a life-sized English bulldog statue that “all the kids gravitate to.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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Paco’s Tips: Entertain the Kids

mm

Published

on

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” With that kind of power, you better do everything you can to make sure they’re happy. As always, you can bet Paco has some researched-backed ideas on the best ways to get that done…

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” So how can you keep them engaged? Make sure there’s something for them to see at their eye level. Use a light to project a hopscotch pattern on the floor, and you have an interested child. Gary Gordon has a life-sized English bulldog statue that “all the kids gravitate to.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular