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Paco’s Tips: Entertain the Kids

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“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” With that kind of power, you better do everything you can to make sure they’re happy. As always, you can bet Paco has some researched-backed ideas on the best ways to get that done…

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” So how can you keep them engaged? Make sure there’s something for them to see at their eye level. Use a light to project a hopscotch pattern on the floor, and you have an interested child. Gary Gordon has a life-sized English bulldog statue that “all the kids gravitate to.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Paco’s Tips: Entertain the Kids

mm

Published

on

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” With that kind of power, you better do everything you can to make sure they’re happy. As always, you can bet Paco has some researched-backed ideas on the best ways to get that done…

“Kids rule,” says Paco Underhill. “It’s kids who can take business away.” So how can you keep them engaged? Make sure there’s something for them to see at their eye level. Use a light to project a hopscotch pattern on the floor, and you have an interested child. Gary Gordon has a life-sized English bulldog statue that “all the kids gravitate to.”

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular