Press Releases

The Importance of Increasing Foot Traffic in Challenging Times

GN Diamond has launched a new campaign to help jewelers boost their natural diamond business which includes free B to C marketing support.

Published

2 years ago

March 31, 2023

Press Releases

The Importance of Increasing Foot Traffic in Challenging Times

(PRESS RELEASE) In challenging times all retailers look for creativity to increase foot traffic. GN Diamond has launched a new campaign to help jewelers boost their natural diamond business which includes free B to C marketing support.

GN Diamond would like to help our retail partners increase their natural diamond business and offer a FREE pair of 1.00tw Lab studs (a $1400 retail value) with any natural, stock purchase of $5,000 or more of loose diamonds or natural, finished jewelry. GN will still provide a 100% guarantee on natural diamonds and natural diamond jewelry so that all risk is eliminated.

The premise for this promotion is to help retailers increase foot traffic and build excitement within your store and within your community. GN Diamond is open 7 days a week here, sales@gndiamond.com or 800-724-8810.

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”