Press Releases

The Importance of Increasing Foot Traffic in Challenging Times

GN Diamond has launched a new campaign to help jewelers boost their natural diamond business which includes free B to C marketing support.

Published

1 year ago

March 31, 2023

Press Releases

The Importance of Increasing Foot Traffic in Challenging Times

(PRESS RELEASE) In challenging times all retailers look for creativity to increase foot traffic. GN Diamond has launched a new campaign to help jewelers boost their natural diamond business which includes free B to C marketing support.

GN Diamond would like to help our retail partners increase their natural diamond business and offer a FREE pair of 1.00tw Lab studs (a $1400 retail value) with any natural, stock purchase of $5,000 or more of loose diamonds or natural, finished jewelry. GN will still provide a 100% guarantee on natural diamonds and natural diamond jewelry so that all risk is eliminated.

The premise for this promotion is to help retailers increase foot traffic and build excitement within your store and within your community. GN Diamond is open 7 days a week here, sales@gndiamond.com or 800-724-8810.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”