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The Natural VS. Lab-Grown Diamond Conundrum Part II: How to Sell Both to Maximize Your Profits!




Product knowledge and staff training are key to improving sales performance. But where diamond sales are concerned, they’ve never been more important. Do you and your sales staff understand the differences between natural and lab-grown diamonds enough to explain them at point of sale? Join Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, to learn how to sell both natural and lab-grown diamonds in your store.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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