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The Plumb Club’s November Podcasts Feature Strategies to Retain and Increase Customers

The two podcasts, both by esteemed Plumb Club Members, provide retailers with insights and tips to help potentially grow sales.




The Plumb Club’s November Podcasts Feature Strategies to Retain and Increase Customers

(PRESS RELEASE) NEW YORK – As the industry heads into its busiest season, The Plumb Club Podcasts for November focus on providing retailers with two methods of appealing to a broader customer base, of satisfying demand and building repeat business. Both podcasts, by esteemed Plumb Club Member companies, are filled with insights and tips to help retailers potentially grow sales.

Shining Opportunities: Embracing Lab-Grown Diamond Jewelry:
Staying ahead is imperative in the jewelry industry. Dov Tannenbaum explains the impact of the rise in lab grown diamonds, as well as the potential benefits for retailers. He provides several insights into the market, debunks myths on value and provides several tips on how retailers can use the category for differentiation and to appeal to a broader customer base. Dov Tannenbaum is a principal at Leo Schachter Diamonds, a leading supplier of America’s major retail jewelry chains.

Personalization & Customization: Grow & Retain a Customer Base:
The retail landscape is changing because of the desire for personalized experiences. Today’s customers look to make purchases to reflect the individuals they are. Stacy Dermont, on behalf of Cynergy Trading Corp., takes listeners through how retailers can satisfy consumer desire and generate sales and repeat customers through personalization and customization. Cynergy Trading Corp. designs and manufactures diamond bridal and fashion jewelry in gold, silver, and platinum. Their specialties include private label design collaboration, product customization, and just-in-time manufacturing of special orders.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge, and actionable tips from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website under “Resources”:

About The Plumb Club

This year, The Plumb Club proudly celebrates 40 years of educating and innovating within the jewelry category, and creating productive connections between jewelry retailers and our world-class manufacturing members. Founded in 1983 by a small group of distinguished manufacturers as a social club, The Plumb Club has evolved into one of the jewelry industry’s leading supplier organizations. Today, The Plumb Club is a unique coalition of leading, responsible and important suppliers spanning all facets of the jewelry, diamond and watch industries. The purpose of the organization is to connect its members and their customers and help shape the future of the jewelry industry. The Plumb Club’s membership accounts for a significant percentage of the domestic fine jewelry market.




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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