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The Real Reason She Didn’t Buy That Necklace …

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Create the right feeling in your clients.

It can be frustrating when a customer leaves without buying something — especially when you can’t figure out why.

In the video below, Aleah Arundale explains that it’s often because the person already has a necklace and feels it’s irresponsible to own too many things. It’s the jeweler’s job to help the client feel more positive about making a purchase.

Arundale offers tips for creating the right feeling by promoting trade-ins. Take a look:


ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com or calling (800) 882-8900.

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After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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Tips and How-To

The Real Reason She Didn’t Buy That Necklace …

mm

Published

on

Create the right feeling in your clients.

It can be frustrating when a customer leaves without buying something — especially when you can’t figure out why.

In the video below, Aleah Arundale explains that it’s often because the person already has a necklace and feels it’s irresponsible to own too many things. It’s the jeweler’s job to help the client feel more positive about making a purchase.

Arundale offers tips for creating the right feeling by promoting trade-ins. Take a look:


ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com or calling (800) 882-8900.

Advertisement

SPONSORED VIDEO

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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