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The Real Reason She Didn’t Buy That Necklace …

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Create the right feeling in your clients.

It can be frustrating when a customer leaves without buying something — especially when you can’t figure out why.

In the video below, Aleah Arundale explains that it’s often because the person already has a necklace and feels it’s irresponsible to own too many things. It’s the jeweler’s job to help the client feel more positive about making a purchase.

Arundale offers tips for creating the right feeling by promoting trade-ins. Take a look:


ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at [email protected] or calling (800) 882-8900.

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