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These Are The Top Watch Brands of 2020, According To INSTORE’s Big Survey

Citizen remained on top, with Michele moving way up from last year.

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WE ASKED INDEPENDENT jewelry retailers to list their top three performing watch brands, and more than 550 responded. The top four remained unchanged from 2019: Citizen, Rolex, Bulova and Seiko, with Seiko dropping two places since last year. However, Citizen received more than double the votes that Rolex did, with 108 (compared to 43 for Rolex, 31 for Bulova and 24 for Seiko).

Question: What are the three best performing watch brands that you carry?

Big survey top watch brands

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Ready to Move? Let Wilkerson Lead the Way

When Brockhaus Jewelry planned their move to a new location in Norman, Oklahoma, owners John Brockhaus and Brad Shipman knew exactly who to call for their moving sale: Wilkerson. "Having worked with Wilkerson before, choosing them again made perfect sense," says Shipman. "And our second partnership was even better than the first." The sale exceeded expectations, thanks to Wilkerson's strategic approach - starting with Brockhaus's existing inventory before carefully supplementing with additional pieces. "They made everything simple," Shipman adds. "From the outstanding consultant to the detailed planning, the entire process was seamless." It's why both partners enthusiastically recommend Wilkerson to fellow jewelers planning a move, remodel, or retirement sale.

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