These Are The Top Watch Brands of 2020, According To INSTORE’s Big Survey

Citizen remained on top, with Michele moving way up from last year.

Published

4 months ago

October 13, 2020

WE ASKED INDEPENDENT jewelry retailers to list their top three performing watch brands, and more than 550 responded. The top four remained unchanged from 2019: Citizen, Rolex, Bulova and Seiko, with Seiko dropping two places since last year. However, Citizen received more than double the votes that Rolex did, with 108 (compared to 43 for Rolex, 31 for Bulova and 24 for Seiko).

Question: What are the three best performing watch brands that you carry?

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”