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These Are The Top Watch Brands of 2020, According To INSTORE’s Big Survey

Citizen remained on top, with Michele moving way up from last year.

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WE ASKED INDEPENDENT jewelry retailers to list their top three performing watch brands, and more than 550 responded. The top four remained unchanged from 2019: Citizen, Rolex, Bulova and Seiko, with Seiko dropping two places since last year. However, Citizen received more than double the votes that Rolex did, with 108 (compared to 43 for Rolex, 31 for Bulova and 24 for Seiko).

Question: What are the three best performing watch brands that you carry?

Big survey top watch brands

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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