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These Are The Top Watch Brands of 2020, According To INSTORE’s Big Survey

Citizen remained on top, with Michele moving way up from last year.

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WE ASKED INDEPENDENT jewelry retailers to list their top three performing watch brands, and more than 550 responded. The top four remained unchanged from 2019: Citizen, Rolex, Bulova and Seiko, with Seiko dropping two places since last year. However, Citizen received more than double the votes that Rolex did, with 108 (compared to 43 for Rolex, 31 for Bulova and 24 for Seiko).

Question: What are the three best performing watch brands that you carry?

Big survey top watch brands

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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