T LEE: THE "US" IN CUSTOM Get your shop staff collaborating for the best results. BY T LEE | Published in the September 2014 issue. As...
Shane O’Neill: Online Magic Avoid the SEO Kool-Aid and just create great content. BY Shane O’Neill | Published in the September 2014 issue. Emails, phone calls,...
Sales Truths: Customers come to buy, not to be sold Published in the September 2014 issue. WHY IT IS TRUE: You don’t go to car a...
Take heart from the fact that lower prices make your merchandise more attractive, so ultimately this “correction” is good for you.
Make role-playing fun, effective and free of criticism.
STAY SANE Keep yourself mentally, physically and spiritually healthy. BY DAVE SALKIN Published in the September 2014 issue Sure, you love your jewelry career. You eat,...
EDITOR’S NOTE A new perspective on social media could yield holiday magic. BY TRACE SHELTON Published in the September 2014 issue It’s a touchy subject —...
The rebound in jewelry-store performance that we have seen in recent months continued into June with an improvement on rolling 12-month sales of 1.16 percent for...
MAY WAS ANOTHER strong month for stores in our survey group, with sales surging 1.5 percent on a 12-month rolling basis to $131,947. It means store...
EDITOR’S NOTE Their inspiration comes not so much from where they are now but how they got there. BY EILEEN McCLELLAND Published in the August 2014...
Use your down time strategically, and you could set yourself up for a strong fourth quarter.
Since proposing on The Bachelorette, I’ve become slightly distant from jewelry shopping. After all, it’s much easier to have Neil Lane give you five options, then...
FOLLOWING A SUBDUED PERIOD of trading in the first few months of 2014, sales have rebounded in recent months with strong growth in both April and...
Sales Truths: Quality Good, But Not Always a Sale Closer BY DAVID RICHARDSON Published in the July 2014 issue. WHY IT IS TRUE: Customers patronize your...
Learn four statements you can use to counter this objection.
Untitled Here’s how to monitor your closing ratio and average sale. Published in the July 2014 issue A penny saved is a penny earned. Benjamin Franklin...
On Selling Gemstones: Color Transparency How disclosure can help you close more sales. Published in the July 2014 issue When selling gemstones, full disclosure can build...
On Watch: Vintage Time Know the best old watch brands (and those to avoid). Published in the July 2014 issue Vintage watches can be a lucrative...
HOORAY FOR APRIL! The beginning of the second quarter snapped a three-month decline in sales at independent jewelry stores, with same-store sales surging 22 percent on-year...
The Business: The Lighter Side From Customers’ Antics To Their Wisdom (Teeth) BY CLIFF YANKOVICH Published in the July 2014 issue A peek at the funny...
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