There are many different definitions of merchandising. Some are broad, others narrow. Here’s mine: Merchandising is the art of selecting the right products for your store...
A typical jewelry store experience is what I’d call logical. Linear. In more tangible terms, it’s lifeless. I walk in, and nothing about it engages...
I was really frustrated recently with my ice cube trays. Half of one tray was filled with stubborn ice cubes that simply would not disengage from...
The Business: Client First When retailer-vendor relationships are based on what’s best for the customer, everyone wins. BY JENNIFER GANDIA Published in the January 2014 issue...
PUBLISHER’S NOTE On the Lookout for the Next Big Thing We’re moving into the eyecare field, and no, it’s not as strange as you may...
This week, we dip once more into the INSTORE archives — back to December, 2003, when we produced our own jewelry-store version of “The Night Before...
Sales Truths : There is no Romance in a Diamond. BY DAVID RICHARDSON Published in the January 2014 issue. WHY IT IS TRUE: Romance is not...
David Geller: Set a Time Limit Look to a consignment store to learn about moving inventory. BY DAVID GELLER Published in the January 2014 issue. One...
On Customer Service: The Professional Follow-up Save yourself the embarrassment — and lost sales — of getting it wrong. BY PETER CANNELLA Published in the January...
David Brown: Cash in That Extra Inventory Being proactive is key in the post-holiday period. BY DAVID BROWN Published in the January 2014 issue. By now,...
Start putting something beautiful in customers' hands to generate unexpected sales.
Came across this valuable nugget of Seth Godin’s (from his book The Dip) on the subject of quitting. “The opposite of quitting isn’t merely continuing. No, the...
David BrownPresident of The Edge Retail Academy Is More Inventory the Answer? If you want to make more sales, you need more product, right? Not always,...
Last week, we reached into the INSTORE archives for a list of 15 things you shouldn’t say to customers. And a couple of you out there,...
WHILE READING an old issue of INSTORE, I came across a mother lode of phrases to avoid for salespeople. The lines featured here, and the reasons...
For those who’ve been not naughty but nice, your vendors are willing to help.
Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here. Phibbs makes...
David BrownPresident of The Edge Retail Academy Inventory Imbalance May Be the Culprit for Third Quarter Sales Slip Results for the third quarter for most stores...
Here’s an identity exercise: Imagine your store as a radio station. Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz? Decided...
One of the biggest mistakes jewelers make on Facebook is expecting immediate results. Marketing, and thus results, takes time and you have to budget, strategize and...
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