The Business: Bring Back the Wonder Use custom-cut stones to create heirloom-worthy pieces BY JEAN-NOEL SONI Published in the November 2013 issue Expertly crafted, one-of-a- kind...
Sales Truths : Ownership is the Smorgasbord of Insecurity BY DAVID RICHARDSON Published in the November 2013 issue. WHY IT IS TRUE: If you are the...
Shane Decker: Integrity Salesmanship If the client doesn’t trust you, you’ll never get past the greeting BY SHANE DECKER Published in the November 2013 issue. As...
On Direct Marketing: Foolproof Holiday Marketing 9 Proven Tips for Productive Direct-Mail Campaigns BY JOY GENDUSA Published in the November 2013 issue Here are nine simple...
On Selling Diamonds: Wooing Mr. Spock Turn Statistics into Romance BY PETER CANNELLA Published in the November 2013 issue Amale shopper comes into your store. Barely...
David Brown: Know Your Hidden Costs Is your Inventory a Worthwhile Investment? BY DAVID BROWN Published in the November 2013 issue. It’s an old stumbling block...
David Geller: Financial Translator Successful jewelers may not be able to articulate the fancy terms, but they know the meaning behind them BY DAVID GELLER Published...
Seth Godin writes here about a recent promotion at Staples in which customers could pay $15 for the chance to save 10% on store items (with...
With hurricanes popping up all over the weather map, now seems a good time to share these tips on preparing for natural disaster from Jewelers unBLOCKed....
I read an interesting book by Ty Montague called True Story: How to Combine Story and Action to Transform Your Business. The book explicitly states things...
Selling DesignsSally FurrerBY THE INDESIGN TEAM Published in the September/October 2013 issue HERE IS THE SCENARIO I OFTEN SEE:We go to a trade show, see a...
BY THE INDESIGN TEAM | Published in the September/October 2013 issue The Gem Shopping Network CEO performs magic on the traditional jewelry store model. As a...
David BrownPresident of The Edge Retail Academy Gross Profits Come Off Their Recent Highs After a positive run of performances since the global financial crisis, most...
This story was originally published online in September 2013. THIS WEEK, we share with you a few choice Brainstorms from the ultra-secret Brainstorms link on INSTOREMAG.COM...
Know which of the 7 types of closing lines works for you.
On Sales Strategies: Right Person, Right Seat Get your staff on board with your vision through planning BY TOM DUMA Published in the October 2013 issue....
David Geller: Pingpong Pricing Know your costs before pricing repairs BY DAVID GELLER Published in the October 2013 issue. If your jeweler gives you his suggested...
Sales Truths : Life is 80% Perception and 20% Reality BY DAVID RICHARDSON Published in the October 2013 issue. WHY IT IS TRUE: The reality: A...
David Brown: Know Your Hidden Costs Ask yourself, “Do I really need this now?” BY DAVID BROWN Published in the October 2013 issue. We all understand...
We’ve been working hard on providing you with new stuff each day 0n INSTOREMAG.COM in our Daily Shine section (featuring Shine Times, Shine Blogs, Shine News...
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