It can produce 200,000 carats per year.
It's time to stop selling and start consulting, says Abe Sherman.
Making the correct decision will be the key to your Christmas success.
Shoppers want big diamonds. Here’s how to make sure you’re ready to sell them.
And you shouldn’t be paying them commission.
Sell what's aged so that you're lean and mean to open 2021.
It's like having a 'sugar mama' to bail you out.
Here are a few scenarios that can help explain it.
Never fear: Innovative new strategies can help you make sales at a distance.
Jewelers who act with agility, creativity and speed can help to spread joy and end the year on a profitable note.
It's time for the jewelry industry to embrace change.
It was delivered via drone.
These jewelry styles will be promoted by social media and ad campaign beginning in late October
Most of our readers seem to agree.
Then continue that strategy in the future.
AR isn’t quite there yet, but there are other tools to allow for rich product visualization.
Make sure the product is what draws the attention, not long, drawn-out paragraphs of content.
One or more of these three areas may be causing you to underperform.
The council has launched a global marketing campaign.
Embrace technology, integrate all channels of commerce and be nimble with your message.