This exercise will help you turn buyers into fans.
That’s the reason jewelry retail likely won’t see a pronounced downturn when the pandemic recedes.
Everyone needs one, but many won’t admit it.
Temporarily turn your back on technology and reap the mental benefits.
This is also a good time to get an independent appraisal of your inventory.
2/22/22, a.k.a. Twofer Day, is your chance to double your marketing bang.
The 765-year-old “Henry III gold penny” was discovered on a farm in Devon, England.
You had a great holiday season, now a salesperson wants a pay raise. What to do?
Are you doing enough to stand out from your competitors and win their attention?
Even if you’ve never hosted an online-only or hybrid event at your jewelry store, don’t be afraid to try something new.
Dick Abbott of The Edge has advertised since INSTORE’s inaugural issue in 2002.
Many reported larger and earlier sales than usual.
It’s also the 160th anniversary of the first greenback — give away spiffs.
Brain Squad members tell what it’s like to be part of “the squad.”
Here’s why it works for them … and why others choose not to do so.
In Shane Decker’s final regular monthly column, he shares wisdom from his dad.
The Korean War vet, great-grandfather and parade grand marshal is retiring … but he thinks he’ll probably still go into the store to help.
It's fallen to No. 3 on the list.
Professional follow-up is key to referrals and repeat purchases.
A dozen ways these winning retailers stand out.
Advertisement