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Trade Show Safety Tips and Preparedness

Attendees and exhibitors must be ready and prepared for potential safety and loss risks that can occur at large gatherings.




WITH TRADE SHOWS, events and conferences back in big way it is imperative that attendees and exhibitors be ready and prepared for potential safety and loss risks that can occur at large gatherings.

If you see or suspect any suspicious activity – always alert show organizers, security and any onsite law enforcement.

Personal Safety

  • Only wear badges on the show floor and at events organized by the trade show operator as well as at private events related to the show. Always remove your badge when leaving the show floor and events.
  • Don’t advertise your exact location, room number or anything that could compromise your safety.
  • Always avoid keeping your hotel key card inside the hotel-provided envelope that displays your room number. Losing or misplacing the card and envelope together could potentially grant someone immediate entry to your room.
  • Don’t share that you work with high-valuable merchandise especially to strangers such as service workers, other hotel guests or staff, taxi drivers, etc.
  • Even if you are not carrying or wearing merchandise, be cautious about carrying any swag or marketing collateral that could make it obvious for a criminal that you work with jewelry or other high value merchandise.
  • Be on alert when returning to your hotel room that you are not being followed. If you feel unsafe, contact hotel security immediately.

Exhibitor Precautions

  • Be aware of your inventory values and assure that you are carrying sufficient insurance limits for your business at the show.
  • Despite the hustle and bustle, always be alert and follow security procedures when transporting jewelry to and from your booth.
  • Always ship high valuable product through armored services.
  • Don’t assume that just because there is trade show security, you’re protected from theft. Anyone in charge of the booth is also in charge of security. Make sure all members of your staff understand that part of their role is being vigilant to ensure the booth and products stay secure.
  • Make sure your booth is properly staffed during show hours.
  • Keep valuables in locked showcases. Keep the keys in a secure spot, and never leave keys on a counter or in a place they could easily be snatched.
  • For high value pieces show only one at a time and inspect every piece before returning to the showcase.
  • Keep jewelry trays and displays fully stocked so it is easy to identify if a piece is missing.
  • If possible, utilize safes and guarded storage areas.
  • Don’t leave personal items, electronics and other valuables in booth overnight.
  • Only show product to attendees that have identified themselves and businesses, especially if they are wearing a mask or face covering. It’s wise to ask for identification and also take a picture of the badge or use the QR scanner, if available. This also helps with sales follow up in addition to security.
  • If an attendee is not wearing a badge on the show floor, report it immediately to show organizers or security.
  • Be vigilant for signs that someone is casing your booth to commit theft, e.g., a visitor without visible badge credentials, who fidgets, avoids eye contact, wears a large hat or face coverings or seems like they are trying to distract you.
  • Review your internal plan for potential thefts. Make sure all employees know a predetermined phrase that alerts them to a potential threat without alarming customers.
  • Employees should know the proper steps to take when the code phrase is used. Practice this before and during the trade show events.
  • Never show product in an unsecured location like a hotel room or public place during a business meeting.

For additional Loss Control tips, visit

If you have questions, please contact Berkley Asset Protection: 212-922-0659 or



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