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True Tales: Did They Really Just Say That?

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Getting punched with a ring
“If my girlfriend punches someone in the face and bends a prong, would that be covered?”

A guy walks in and is looking at birthstone rings. He asks if we have a warranty, then proceeds to say, “If my girlfriend punches someone in the face and bends a prong, would that be covered?” —Ty T., Azle, TX


A guy came in last week looking for a “Sorry I knocked you up gift.” — Janice K., North Battleford, Saskatchewan, Canada


We ran a promo offering a ring in “any size” for the same price across the board. I received a phone call from a client to inquire if he could buy the ring in size 40. Four zero! I asked what he possibly needed a ring that big for. His reply: “Any size, same price? I want to buy a few and take them to the cash-for-gold place down the street.” Guess what promo we never did again. — Deric M., Oceanside, CA


During rivalry week here in California we had a gentlemen come in wearing his UCLA colors at the same time we had a lady wearing her USC colors. He looked at her and said “USC, huh? My maid went there!” She calmly looked at him and said, “You know, you would not be the first person to have a maid who is smarter than himself!” Touche! — Alex W., Manhattan, CA


A woman corrected me on my pronunciation of “amethyst.” She insisted it was pronounced “am-a-stist.” She also was interested in seeing a “a-queer-marine.” — Dennis P., Johnstown, PA

 

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This article originally appeared in the October 2015 edition of INSTORE.

 

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Did They Really Just Say That?

Published

on

Getting punched with a ring
“If my girlfriend punches someone in the face and bends a prong, would that be covered?”

A guy walks in and is looking at birthstone rings. He asks if we have a warranty, then proceeds to say, “If my girlfriend punches someone in the face and bends a prong, would that be covered?” —Ty T., Azle, TX


A guy came in last week looking for a “Sorry I knocked you up gift.” — Janice K., North Battleford, Saskatchewan, Canada


We ran a promo offering a ring in “any size” for the same price across the board. I received a phone call from a client to inquire if he could buy the ring in size 40. Four zero! I asked what he possibly needed a ring that big for. His reply: “Any size, same price? I want to buy a few and take them to the cash-for-gold place down the street.” Guess what promo we never did again. — Deric M., Oceanside, CA


During rivalry week here in California we had a gentlemen come in wearing his UCLA colors at the same time we had a lady wearing her USC colors. He looked at her and said “USC, huh? My maid went there!” She calmly looked at him and said, “You know, you would not be the first person to have a maid who is smarter than himself!” Touche! — Alex W., Manhattan, CA


A woman corrected me on my pronunciation of “amethyst.” She insisted it was pronounced “am-a-stist.” She also was interested in seeing a “a-queer-marine.” — Dennis P., Johnstown, PA

Advertisement

 

This article originally appeared in the October 2015 edition of INSTORE.

 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular