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True Tales: Give Me My Free Diamond!

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arlier this year we had a woman call, giddy with excitement, wanting to “pick up the diamond she’d won from us.” We had no idea what she was talking about. Turned out she was the winner at a charity event and assumed it was our piece, as we’re her regular jeweler — but she had the wrong store. — Jennifer Hornik Johnson, Miller’s Jewelry, Bozeman, MT

This article originally appeared in the October 2016 edition of INSTORE.

This article originally appeared in the October 2016 edition of INSTORE.

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Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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