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True Tales: Give Me My Free Diamond!

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arlier this year we had a woman call, giddy with excitement, wanting to “pick up the diamond she’d won from us.” We had no idea what she was talking about. Turned out she was the winner at a charity event and assumed it was our piece, as we’re her regular jeweler — but she had the wrong store. — Jennifer Hornik Johnson, Miller’s Jewelry, Bozeman, MT

This article originally appeared in the October 2016 edition of INSTORE.

This article originally appeared in the October 2016 edition of INSTORE.

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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