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True Tales: Give Me My Free Diamond!

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True Tales: Give Me My Free Diamond!

arlier this year we had a woman call, giddy with excitement, wanting to “pick up the diamond she’d won from us.” We had no idea what she was talking about. Turned out she was the winner at a charity event and assumed it was our piece, as we’re her regular jeweler — but she had the wrong store. — Jennifer Hornik Johnson, Miller’s Jewelry, Bozeman, MT

This article originally appeared in the October 2016 edition of INSTORE.

This article originally appeared in the October 2016 edition of INSTORE.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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True Tales

True Tales: Give Me My Free Diamond!

Published

on

True Tales: Give Me My Free Diamond!

arlier this year we had a woman call, giddy with excitement, wanting to “pick up the diamond she’d won from us.” We had no idea what she was talking about. Turned out she was the winner at a charity event and assumed it was our piece, as we’re her regular jeweler — but she had the wrong store. — Jennifer Hornik Johnson, Miller’s Jewelry, Bozeman, MT

This article originally appeared in the October 2016 edition of INSTORE.

This article originally appeared in the October 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular