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True Tales: You Request It, We’ll Make It

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True Tales: You Request It, We’ll Make It

We had a local radio host come in with a request that since we create our own designs in 3-D could we design a ring with his voice pattern saying “I Love You” into a diamond and sapphire ring. And we did it and went on his show to tell our story. — Joseph Delefano, Regency Jewelers, Rotterdam, NY


We once made a set of poison-style rings with the deceased father’s picture on one side of the lid, a lock of his hair in the bottom and a glass crystal over it. That darn hair was sooo curly we had a hard time winding it up to put into the rings, even with hair spray. — Karen Fitzpatrick, Harris Jewelers, Rio Ranch, NM

This article originally appeared in the May 2016 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: You Request It, We’ll Make It

mm

Published

on

True Tales: You Request It, We’ll Make It

We had a local radio host come in with a request that since we create our own designs in 3-D could we design a ring with his voice pattern saying “I Love You” into a diamond and sapphire ring. And we did it and went on his show to tell our story. — Joseph Delefano, Regency Jewelers, Rotterdam, NY


We once made a set of poison-style rings with the deceased father’s picture on one side of the lid, a lock of his hair in the bottom and a glass crystal over it. That darn hair was sooo curly we had a hard time winding it up to put into the rings, even with hair spray. — Karen Fitzpatrick, Harris Jewelers, Rio Ranch, NM

This article originally appeared in the May 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular