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True Tales

Okay, Giant Sales Don’t Get Much Easier Than This

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One of my newest staff members was working on the floor, and while she wasn’t too knowledgeable due to how recently she had joined us, she had a very pleasant disposition. A young guy comes in with his wife and asks to see a 4-carat Hearts On Fire Dream cut. Not exactly something we stock. He knew the design, and we looked through the online stock and found a 3-carat Dream cut that they both liked. It was almost too easy — like something was going to go sideways — but they left a decent deposit. The weird thing was that, as the owner, I felt something was left undone. I checked with the Hearts On Fire office and asked what other options they had in perhaps slightly larger diamonds. I got the information and called the young guy. He sounded as though he was in a bar. I told him that Hearts On Fire had a Dream that was 5 carats. It took him about 15 seconds, enough time to swallow a sip of beer, I figured, and he said, “Yeah, sure go ahead. Does it cost more than the 3-carat?” I said yes, and it was a big jump, but he said, “Go for it!” Next time we saw him, he had a certified check in the six-figure range. We have been trying to duplicate that feat, but it seems to be a dream now. — David Blitt, Troy Shoppe Jewellers, Calgary, Alberta, Canada

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When Gene the Jeweler Speaks, His Employees Listen

In this episode of Jimmy DeGroot’s Gene the Jeweler series, Gene has a simple request for his employees. The good news is that they follow his instructions. The bad news is that they follow a bit too literally.

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True Tales

If She Didn’t Like the Platinum, She Really Won’t Like the Moissanite

This real customer wanted the sheen of sparkly copper.

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A customer sent her fiancé into the store with a piece of copper wire coated with a sparkling something. He said she wanted a ring just like it in platinum with the same finish. We told him there was no finish available to re-create what he was showing us. We called a month later to tell him his platinum band was ready for pickup. When they came in, she became quite snarly because the sparkle finish she asked for was not there. We tried to explain, but she was not hearing us. She said she needed the sparkle to remind her every day of “the sparkle in their lives.” She demanded to know why it took us a month to tell her it was not possible. We explained that we had told her fiancé the day he came in. When she glared at him and asked why he didn’t tell her, he just looked at the floor. (She is 5 foot tall. He is 6 feet 4 inches.) She refused the platinum band we had special-ordered and walked out of the store. We were left to wonder what will happen when she finds out the focal stone in her engagement ring isn’t the 1.5-carat diamond she thinks it is, but rather a stunning moissanite at a tenth the price?

Provided anonymously to INSTORE’s Big Survey

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True Tales

A 5-Carat Diamond Wasn’t Big Enough for This Client

Go big or go home? A jeweler wishes this customer would.

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A CLIENT LOOKED at many different fancy yellows, each above 5 carats, for over six months with countless meetings and still couldn’t decide. The most recent excuse? “It’s just not big enough.”

Provided anonymously to INSTORE’s Big Survey

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True Tales

‘Even If You Were Cher, I Wouldn’t Loan You This Jewelry!’

An owner refuses to fall for this dumb yet real scam artist.

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ONE DAY, a limo pulled into my parking lot. The young lady who alit claimed to be the P.A. for Cher. She went on to pick out pieces from my case that she swore would work in that night’s performance and be returned the next day. I informed her if the star herself walked in, I wouldn’t hand over thousands of dollars worth of jewelry “on loan.” She called me some nasty names and left. Seems Cher was not performing anywhere near the East Coast that night and it was just a scam. Oh well! — James Doggett, Doggett Jewelry, Kingston, NH

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