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Okay, Giant Sales Don’t Get Much Easier Than This

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One of my newest staff members was working on the floor, and while she wasn’t too knowledgeable due to how recently she had joined us, she had a very pleasant disposition. A young guy comes in with his wife and asks to see a 4-carat Hearts On Fire Dream cut. Not exactly something we stock. He knew the design, and we looked through the online stock and found a 3-carat Dream cut that they both liked. It was almost too easy — like something was going to go sideways — but they left a decent deposit. The weird thing was that, as the owner, I felt something was left undone. I checked with the Hearts On Fire office and asked what other options they had in perhaps slightly larger diamonds. I got the information and called the young guy. He sounded as though he was in a bar. I told him that Hearts On Fire had a Dream that was 5 carats. It took him about 15 seconds, enough time to swallow a sip of beer, I figured, and he said, “Yeah, sure go ahead. Does it cost more than the 3-carat?” I said yes, and it was a big jump, but he said, “Go for it!” Next time we saw him, he had a certified check in the six-figure range. We have been trying to duplicate that feat, but it seems to be a dream now. — David Blitt, Troy Shoppe Jewellers, Calgary, Alberta, Canada

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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Okay, Giant Sales Don’t Get Much Easier Than This

mm

Published

on

One of my newest staff members was working on the floor, and while she wasn’t too knowledgeable due to how recently she had joined us, she had a very pleasant disposition. A young guy comes in with his wife and asks to see a 4-carat Hearts On Fire Dream cut. Not exactly something we stock. He knew the design, and we looked through the online stock and found a 3-carat Dream cut that they both liked. It was almost too easy — like something was going to go sideways — but they left a decent deposit. The weird thing was that, as the owner, I felt something was left undone. I checked with the Hearts On Fire office and asked what other options they had in perhaps slightly larger diamonds. I got the information and called the young guy. He sounded as though he was in a bar. I told him that Hearts On Fire had a Dream that was 5 carats. It took him about 15 seconds, enough time to swallow a sip of beer, I figured, and he said, “Yeah, sure go ahead. Does it cost more than the 3-carat?” I said yes, and it was a big jump, but he said, “Go for it!” Next time we saw him, he had a certified check in the six-figure range. We have been trying to duplicate that feat, but it seems to be a dream now. — David Blitt, Troy Shoppe Jewellers, Calgary, Alberta, Canada

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular