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Okay, Giant Sales Don’t Get Much Easier Than This

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One of my newest staff members was working on the floor, and while she wasn’t too knowledgeable due to how recently she had joined us, she had a very pleasant disposition. A young guy comes in with his wife and asks to see a 4-carat Hearts On Fire Dream cut. Not exactly something we stock. He knew the design, and we looked through the online stock and found a 3-carat Dream cut that they both liked. It was almost too easy — like something was going to go sideways — but they left a decent deposit. The weird thing was that, as the owner, I felt something was left undone. I checked with the Hearts On Fire office and asked what other options they had in perhaps slightly larger diamonds. I got the information and called the young guy. He sounded as though he was in a bar. I told him that Hearts On Fire had a Dream that was 5 carats. It took him about 15 seconds, enough time to swallow a sip of beer, I figured, and he said, “Yeah, sure go ahead. Does it cost more than the 3-carat?” I said yes, and it was a big jump, but he said, “Go for it!” Next time we saw him, he had a certified check in the six-figure range. We have been trying to duplicate that feat, but it seems to be a dream now. — David Blitt, Troy Shoppe Jewellers, Calgary, Alberta, Canada

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Okay, Giant Sales Don’t Get Much Easier Than This

mm

Published

on

One of my newest staff members was working on the floor, and while she wasn’t too knowledgeable due to how recently she had joined us, she had a very pleasant disposition. A young guy comes in with his wife and asks to see a 4-carat Hearts On Fire Dream cut. Not exactly something we stock. He knew the design, and we looked through the online stock and found a 3-carat Dream cut that they both liked. It was almost too easy — like something was going to go sideways — but they left a decent deposit. The weird thing was that, as the owner, I felt something was left undone. I checked with the Hearts On Fire office and asked what other options they had in perhaps slightly larger diamonds. I got the information and called the young guy. He sounded as though he was in a bar. I told him that Hearts On Fire had a Dream that was 5 carats. It took him about 15 seconds, enough time to swallow a sip of beer, I figured, and he said, “Yeah, sure go ahead. Does it cost more than the 3-carat?” I said yes, and it was a big jump, but he said, “Go for it!” Next time we saw him, he had a certified check in the six-figure range. We have been trying to duplicate that feat, but it seems to be a dream now. — David Blitt, Troy Shoppe Jewellers, Calgary, Alberta, Canada

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular