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True Tales

Okay, Giant Sales Don’t Get Much Easier Than This




One of my newest staff members was working on the floor, and while she wasn’t too knowledgeable due to how recently she had joined us, she had a very pleasant disposition. A young guy comes in with his wife and asks to see a 4-carat Hearts On Fire Dream cut. Not exactly something we stock. He knew the design, and we looked through the online stock and found a 3-carat Dream cut that they both liked. It was almost too easy — like something was going to go sideways — but they left a decent deposit. The weird thing was that, as the owner, I felt something was left undone. I checked with the Hearts On Fire office and asked what other options they had in perhaps slightly larger diamonds. I got the information and called the young guy. He sounded as though he was in a bar. I told him that Hearts On Fire had a Dream that was 5 carats. It took him about 15 seconds, enough time to swallow a sip of beer, I figured, and he said, “Yeah, sure go ahead. Does it cost more than the 3-carat?” I said yes, and it was a big jump, but he said, “Go for it!” Next time we saw him, he had a certified check in the six-figure range. We have been trying to duplicate that feat, but it seems to be a dream now. — David Blitt, Troy Shoppe Jewellers, Calgary, Alberta, Canada



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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