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True Tales

True Tales: See What This Salesperson Did When the Store’s Owner Went on Vacation




We had two very high-priced estate diamond rings at one time — more expensive than anything else in the shop by leaps. We were out of town that week, and as we were waiting at the airport to leave, our salesperson, Emily, called to tell us very excitedly that she had just sold one of them. She joked that she would sell the next one the next day. A half hour later, she called to say she had sold the second one to a different couple! We had a really good trip! — Carol Drake, Touch of Silver, Gold & Old, Nashville, IN


This article originally appeared in the November 2016 edition of INSTORE.



Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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