True Tales: See What This Salesperson Did When the Store’s Owner Went on Vacation

Published

9 years ago

October 20, 2016

INSTORE Staff

We had two very high-priced estate diamond rings at one time — more expensive than anything else in the shop by leaps. We were out of town that week, and as we were waiting at the airport to leave, our salesperson, Emily, called to tell us very excitedly that she had just sold one of them. She joked that she would sell the next one the next day. A half hour later, she called to say she had sold the second one to a different couple! We had a really good trip! — Carol Drake, Touch of Silver, Gold & Old, Nashville, IN

This article originally appeared in the November 2016 edition of INSTORE.

Related Topics: sales training True Tales

click to Comment(Comment)

Up Next

One Employee Was Not a Team Favorite After This Aborted Sale

Don't Miss

Okay, Giant Sales Don’t Get Much Easier Than This

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.