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True Tales

True Tales: See What This Salesperson Did When the Store’s Owner Went on Vacation




We had two very high-priced estate diamond rings at one time — more expensive than anything else in the shop by leaps. We were out of town that week, and as we were waiting at the airport to leave, our salesperson, Emily, called to tell us very excitedly that she had just sold one of them. She joked that she would sell the next one the next day. A half hour later, she called to say she had sold the second one to a different couple! We had a really good trip! — Carol Drake, Touch of Silver, Gold & Old, Nashville, IN


This article originally appeared in the November 2016 edition of INSTORE.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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