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Sales Truths: Knowledge is Power

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Keys to selling

KNOWLEDGE IS POWER. 
 
 
WHY IT’S TRUE: Product information alone does not give you power. It is what you do with that information that makes your knowledge powerful. Your role is to manage the customer’s perception of value. The more you know about your product and your customer, the more added value you can provide. With today’s technology, customers have extensive access to information. Their challenge is to figure out what information is useful and what is not. The ability to validate that information is your power. 
 
 
PLAN OF ACTION: Gather information about customers and use it to remind them of important dates. Take advantage of every educational opportunity. Knowledge of current events is also a plus. Take action to become a resource to your community. Knowledge equals power; power equals trust, which is critical to closing the sale.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Dave Richardson

Sales Truths: Knowledge is Power

mm

Published

on

Keys to selling

KNOWLEDGE IS POWER. 
 
 
WHY IT’S TRUE: Product information alone does not give you power. It is what you do with that information that makes your knowledge powerful. Your role is to manage the customer’s perception of value. The more you know about your product and your customer, the more added value you can provide. With today’s technology, customers have extensive access to information. Their challenge is to figure out what information is useful and what is not. The ability to validate that information is your power. 
 
 
PLAN OF ACTION: Gather information about customers and use it to remind them of important dates. Take advantage of every educational opportunity. Knowledge of current events is also a plus. Take action to become a resource to your community. Knowledge equals power; power equals trust, which is critical to closing the sale.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

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