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Sales Truths: Knowledge is Power

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Keys to selling

KNOWLEDGE IS POWER. 
 
 
WHY IT’S TRUE: Product information alone does not give you power. It is what you do with that information that makes your knowledge powerful. Your role is to manage the customer’s perception of value. The more you know about your product and your customer, the more added value you can provide. With today’s technology, customers have extensive access to information. Their challenge is to figure out what information is useful and what is not. The ability to validate that information is your power. 
 
 
PLAN OF ACTION: Gather information about customers and use it to remind them of important dates. Take advantage of every educational opportunity. Knowledge of current events is also a plus. Take action to become a resource to your community. Knowledge equals power; power equals trust, which is critical to closing the sale.

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Dave Richardson

Sales Truths: Knowledge is Power

mm

Published

on

Keys to selling

KNOWLEDGE IS POWER. 
 
 
WHY IT’S TRUE: Product information alone does not give you power. It is what you do with that information that makes your knowledge powerful. Your role is to manage the customer’s perception of value. The more you know about your product and your customer, the more added value you can provide. With today’s technology, customers have extensive access to information. Their challenge is to figure out what information is useful and what is not. The ability to validate that information is your power. 
 
 
PLAN OF ACTION: Gather information about customers and use it to remind them of important dates. Take advantage of every educational opportunity. Knowledge of current events is also a plus. Take action to become a resource to your community. Knowledge equals power; power equals trust, which is critical to closing the sale.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular