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Sales Truths: Knowledge is Power

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Keys to selling

KNOWLEDGE IS POWER. 
 
 
WHY IT’S TRUE: Product information alone does not give you power. It is what you do with that information that makes your knowledge powerful. Your role is to manage the customer’s perception of value. The more you know about your product and your customer, the more added value you can provide. With today’s technology, customers have extensive access to information. Their challenge is to figure out what information is useful and what is not. The ability to validate that information is your power. 
 
 
PLAN OF ACTION: Gather information about customers and use it to remind them of important dates. Take advantage of every educational opportunity. Knowledge of current events is also a plus. Take action to become a resource to your community. Knowledge equals power; power equals trust, which is critical to closing the sale.

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Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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Dave Richardson

Sales Truths: Knowledge is Power

mm

Published

on

Keys to selling

KNOWLEDGE IS POWER. 
 
 
WHY IT’S TRUE: Product information alone does not give you power. It is what you do with that information that makes your knowledge powerful. Your role is to manage the customer’s perception of value. The more you know about your product and your customer, the more added value you can provide. With today’s technology, customers have extensive access to information. Their challenge is to figure out what information is useful and what is not. The ability to validate that information is your power. 
 
 
PLAN OF ACTION: Gather information about customers and use it to remind them of important dates. Take advantage of every educational opportunity. Knowledge of current events is also a plus. Take action to become a resource to your community. Knowledge equals power; power equals trust, which is critical to closing the sale.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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