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2 in 3 Jewelers Surveyed Report Anxiety Levels from Moderate to Severe Over COVID-19 Outbreak

Only 4 percent are feeling completely calm.

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2 in 3 Jewelers Surveyed Report Anxiety Levels from Moderate to Severe Over COVID-19 Outbreak

THE RESULTS OF an INSTORE Brain Squad survey deployed Tuesday, March 17, reveal the level of anxiety retail jewelers are experiencing over the COVID-19 outbreak. Of the nearly 200 retailers who responded, 51 percent rated their anxiety as moderate while 15 percent characterized it as severe. Maria Aguirre, among the 2.5 percent on the verge of panic, vows not to cry in front of employees or the few customers who have ventured into the store. “The big decision is coming and my stomach is in knots and I am praying for guidance and wisdom and protection,” she says. Annette Kinzie of Leonard Jewelry in Stillwater, OK, feels only mildly anxious and vows to not feel intimidated by the fear frenzy. “Shut the media down,” urges Todd Tinder of Tinder’s Jewelry in Bowling Green, VA, who blames the media for his severe anxiety.

Other reactions:

“Fear is an evil, worse than evil itself,” says Mark Rozanski, who falls into the enviable “not at all” anxious category.

“I think the world has lost its mind,” says Laura Sipe of JC Sipe in Indianpolis, who rates her anxiety level as moderate.

“Keep calm and keep sparkling,” says Robin Lies of Burnell’s Creative Gold in Wichita, KS, who is moderately anxious.

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Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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