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Video: Gene the Jeweler Answers the ‘Buying Online’ Question

Who’s he actually trying to convince — the potential customer, or himself?

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In this episode of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene receives a customer question that he doesn’t like: “Should I buy my diamond online?”

Gene outlines some pretty decent reasons.

But he sounds very defensive. Who’s he actually trying to convince — the potential customer, or himself?

Watch the video:


Video: Gene the Jeweler Answers the ‘Buying Online’ Question

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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