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Jewelers often use lots of different methods for marketing and advertising, from direct mail to social media.

But they often miss a crucial step, says marketing specialist Jim Ackerman.

Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

Take a look:


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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