Video: Stay ‘All In’ During These Difficult Times Instead of Acting in Fear

Jimmy talks about his experience as a jeweler following the 9/11 tragedy.

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Published

3 weeks ago

March 17, 2020

Jimmy DeGroot

THESE ARE SCARY TIMES, without a doubt.

But that doesn’t mean you should react from a place of fear, says jewelry store training expert Jimmy DeGroot.

In fact, this is the time to stay “all in” on your business, DeGroot says, drawing on his experience as a jeweler following the 9/11 tragedy.

Watch the video:

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”