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Video: Stay ‘All In’ During These Difficult Times Instead of Acting in Fear

Jimmy talks about his experience as a jeweler following the 9/11 tragedy.

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Published

2 years ago

March 17, 2020

Jimmy DeGroot

THESE ARE SCARY TIMES, without a doubt.

But that doesn’t mean you should react from a place of fear, says jewelry store training expert Jimmy DeGroot.

In fact, this is the time to stay “all in” on your business, DeGroot says, drawing on his experience as a jeweler following the 9/11 tragedy.

Watch the video:

Related Topics: COVID-19 Featured Jimmy DeGroot

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”