Video: Stay ‘All In’ During These Difficult Times Instead of Acting in Fear

Jimmy talks about his experience as a jeweler following the 9/11 tragedy.

Retirement Made Easy with Wilkerson

Video: January Is the Time to Reflect on Your Jewelry Business and Set Goals

Video: Sell More Jewelry by Staying in the Moment and Asking This Question

Video: What Jewelers Should Be Doing Right Now

Published

10 months ago

March 17, 2020

Jimmy DeGroot

THESE ARE SCARY TIMES, without a doubt.

But that doesn’t mean you should react from a place of fear, says jewelry store training expert Jimmy DeGroot.

In fact, this is the time to stay “all in” on your business, DeGroot says, drawing on his experience as a jeweler following the 9/11 tragedy.

Watch the video:

click to Comment(Comment)

Up Next

JCK Las Vegas and Luxury Shows Postponed Due to Coronavirus

Don't Miss

Pandora Expects ‘Negligible’ Revenue in Coronavirus-Affected Regions for Now

Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”