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Virtual Shelf to Attend ‘Luxury’ By JCK in Las Vegas

From June 8-13th at booth #LUX100a Virtual Shelf will be offering an 
in-depth look at the app and its capabilities.




(PRESS RELEASE) WHITE PLAINS, NY — Virtual Shelf, the groundbreaking white-labeled jewelry software application developed by Ritani, will be attending JCK’s Luxury show at The Venetian Hotel in Las Vegas from June 8-13th. The annual highly-vetted event showcases elite jewelry retailers in the U.S. and worldwide. 

Virtual Shelf is a white label platform, allowing jewelers to add their own branding to the app. The easy-to-use app provides independent jewelers with many benefits, such as expanding their inventory with over 250,000 earth-grown and lab-grown diamonds. Through the app, jewelers will save time and money – Virtual Shelf covers the sourcing, duties, taxes, shipping fees, and returns for these diamonds. The low wholesale costs through the app allow jewelers to have higher margin opportunities, and jewelers can set their own pricing. Private label manufacturing for engagement ring settings, wedding bands, and diamond jewelry is also available within the app.

The app also provides jewelers with intelligent insights to set competitive prices. Jewelers can see the average market price for a diamond, as well as how their pricing compares for a specific diamond or similar diamonds.

Virtual Shelf is devoted to helping jewelers maximize their business and compete with larger online companies. Visit Virtual Shelf at the LUX100a booth for more information and an in-depth run-through of the app, or email sales representative to learn more.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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