Press Releases

Virtual Shelf to Attend ‘Luxury’ By JCK in Las Vegas

From June 8-13th at booth #LUX100a Virtual Shelf will be offering an  in-depth look at the app and its capabilities.

Published

3 years ago

May 17, 2022

Press Releases

(PRESS RELEASE) WHITE PLAINS, NY — Virtual Shelf, the groundbreaking white-labeled jewelry software application developed by Ritani, will be attending JCK’s Luxury show at The Venetian Hotel in Las Vegas from June 8-13th. The annual highly-vetted event showcases elite jewelry retailers in the U.S. and worldwide.   

Virtual Shelf is a white label platform, allowing jewelers to add their own branding to the app. The easy-to-use app provides independent jewelers with many benefits, such as expanding their inventory with over 250,000 earth-grown and lab-grown diamonds. Through the app, jewelers will save time and money – Virtual Shelf covers the sourcing, duties, taxes, shipping fees, and returns for these diamonds. The low wholesale costs through the app allow jewelers to have higher margin opportunities, and jewelers can set their own pricing. Private label manufacturing for engagement ring settings, wedding bands, and diamond jewelry is also available within the app.

The app also provides jewelers with intelligent insights to set competitive prices. Jewelers can see the average market price for a diamond, as well as how their pricing compares for a specific diamond or similar diamonds.

Virtual Shelf is devoted to helping jewelers maximize their business and compete with larger online companies. Visit Virtual Shelf at the LUX100a booth for more information and an in-depth run-through of the app, or email sales representative beckyr@ritani.com to learn more.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.