Editor's Note

Want to Become a Jewelry Buying Expert? Attend INSTORE Live

It’s four virtual sessions of merchandising and inventory education.

Published

3 years ago

June 22, 2021

Trace Shelton Instore July 2021 Issue

MANAGING THE CONTENT for a publication like INSTORE is always fun and interesting — but at times, it can be pretty challenging. One of our trickiest jobs is delivering business advice that can apply to every reader, especially given the changing nature of jewelry retail.

But with the rise of streaming technology, we’re now able to comprehensively address major business topics and get that information to you immediately via video. One such initiative is our INSTORE Live series: virtual conferences that you can attend from the comfort of your own home or store. INSTORE Live allows us to explore a given subject in depth over the course of a day or two.

This month, we’re rolling out our second installment, “How to Buy Like a Boss,” in which a dozen experts and experienced jewelry retailers will share their tips and tricks for merchandising, inventory management, spotting the best new collections and working productively with vendors. If you consider your buying knowledge to be intermediate or advanced, this conference is for you. And since most of you can’t devote an entire workday to watching live video, your registration will allow you to watch the sessions at your leisure through next July.

Check out instoremag.com/instorelive to view our roster of sessions and speakers. And be sure to let us know what other topics you’d like to see covered in future installments of INSTORE Live. I hope to see each of you online at the event!

Want to Become a Jewelry Buying Expert? Attend INSTORE Live

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com

Five Smart Tips You’ll Find in This Issue

Host a “Boo-Hoo Breakfast” on the first day of school for local moms to commiserate/enjoy their freedom. (Manager’s To-Do, p. 24)
When it comes to fostering cultural change, don’t worry about outcomes; focus on behaviors. (The Big Story, p. 32)
Give each employee time during your Friday meeting to give a shout-out to a fellow team member who helped them during the week. (The Big Story, p. 32)
Put promotions in a good news framework on social media, such as, “Good news! We’re having a customer night out on Tuesday!” (Andrea Hill, p. 47)
Purchase an affordable ring light for your phone to take pictures of jewelry. (Tool Box, p. 48)

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”