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Editor's Note

Want to Become a Jewelry Buying Expert? Attend INSTORE Live

It’s four virtual sessions of merchandising and inventory education.



MANAGING THE CONTENT for a publication like INSTORE is always fun and interesting — but at times, it can be pretty challenging. One of our trickiest jobs is delivering business advice that can apply to every reader, especially given the changing nature of jewelry retail.

But with the rise of streaming technology, we’re now able to comprehensively address major business topics and get that information to you immediately via video. One such initiative is our INSTORE Live series: virtual conferences that you can attend from the comfort of your own home or store. INSTORE Live allows us to explore a given subject in depth over the course of a day or two.

This month, we’re rolling out our second installment, “How to Buy Like a Boss,” in which a dozen experts and experienced jewelry retailers will share their tips and tricks for merchandising, inventory management, spotting the best new collections and working productively with vendors. If you consider your buying knowledge to be intermediate or advanced, this conference is for you. And since most of you can’t devote an entire workday to watching live video, your registration will allow you to watch the sessions at your leisure through next July.


Check out to view our roster of sessions and speakers. And be sure to let us know what other topics you’d like to see covered in future installments of INSTORE Live. I hope to see each of you online at the event!

Want to Become a Jewelry Buying Expert? Attend INSTORE Live

Trace Shelton

Editor-in-Chief, INSTORE

Five Smart Tips You’ll Find in This Issue

  • Host a “Boo-Hoo Breakfast” on the first day of school for local moms to commiserate/enjoy their freedom. (Manager’s To-Do, p. 24)
  • When it comes to fostering cultural change, don’t worry about outcomes; focus on behaviors. (The Big Story, p. 32)
  • Give each employee time during your Friday meeting to give a shout-out to a fellow team member who helped them during the week. (The Big Story, p. 32)
  • Put promotions in a good news framework on social media, such as, “Good news! We’re having a customer night out on Tuesday!” (Andrea Hill, p. 47)
  • Purchase an affordable ring light for your phone to take pictures of jewelry. (Tool Box, p. 48)



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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