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Editor's Note

Want to Become a Jewelry Buying Expert? Attend INSTORE Live

It’s four virtual sessions of merchandising and inventory education.



MANAGING THE CONTENT for a publication like INSTORE is always fun and interesting — but at times, it can be pretty challenging. One of our trickiest jobs is delivering business advice that can apply to every reader, especially given the changing nature of jewelry retail.

But with the rise of streaming technology, we’re now able to comprehensively address major business topics and get that information to you immediately via video. One such initiative is our INSTORE Live series: virtual conferences that you can attend from the comfort of your own home or store. INSTORE Live allows us to explore a given subject in depth over the course of a day or two.

This month, we’re rolling out our second installment, “How to Buy Like a Boss,” in which a dozen experts and experienced jewelry retailers will share their tips and tricks for merchandising, inventory management, spotting the best new collections and working productively with vendors. If you consider your buying knowledge to be intermediate or advanced, this conference is for you. And since most of you can’t devote an entire workday to watching live video, your registration will allow you to watch the sessions at your leisure through next July.


Check out to view our roster of sessions and speakers. And be sure to let us know what other topics you’d like to see covered in future installments of INSTORE Live. I hope to see each of you online at the event!

Want to Become a Jewelry Buying Expert? Attend INSTORE Live

Trace Shelton

Editor-in-Chief, INSTORE

Five Smart Tips You’ll Find in This Issue

  • Host a “Boo-Hoo Breakfast” on the first day of school for local moms to commiserate/enjoy their freedom. (Manager’s To-Do, p. 24)
  • When it comes to fostering cultural change, don’t worry about outcomes; focus on behaviors. (The Big Story, p. 32)
  • Give each employee time during your Friday meeting to give a shout-out to a fellow team member who helped them during the week. (The Big Story, p. 32)
  • Put promotions in a good news framework on social media, such as, “Good news! We’re having a customer night out on Tuesday!” (Andrea Hill, p. 47)
  • Purchase an affordable ring light for your phone to take pictures of jewelry. (Tool Box, p. 48)

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at



Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”

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