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Editor's Note

Want to Become a Jewelry Buying Expert? Attend INSTORE Live

It’s four virtual sessions of merchandising and inventory education.



MANAGING THE CONTENT for a publication like INSTORE is always fun and interesting — but at times, it can be pretty challenging. One of our trickiest jobs is delivering business advice that can apply to every reader, especially given the changing nature of jewelry retail.

But with the rise of streaming technology, we’re now able to comprehensively address major business topics and get that information to you immediately via video. One such initiative is our INSTORE Live series: virtual conferences that you can attend from the comfort of your own home or store. INSTORE Live allows us to explore a given subject in depth over the course of a day or two.

This month, we’re rolling out our second installment, “How to Buy Like a Boss,” in which a dozen experts and experienced jewelry retailers will share their tips and tricks for merchandising, inventory management, spotting the best new collections and working productively with vendors. If you consider your buying knowledge to be intermediate or advanced, this conference is for you. And since most of you can’t devote an entire workday to watching live video, your registration will allow you to watch the sessions at your leisure through next July.


Check out to view our roster of sessions and speakers. And be sure to let us know what other topics you’d like to see covered in future installments of INSTORE Live. I hope to see each of you online at the event!

Want to Become a Jewelry Buying Expert? Attend INSTORE Live

Trace Shelton

Editor-in-Chief, INSTORE
[email protected]

Five Smart Tips You’ll Find in This Issue

  • Host a “Boo-Hoo Breakfast” on the first day of school for local moms to commiserate/enjoy their freedom. (Manager’s To-Do, p. 24)
  • When it comes to fostering cultural change, don’t worry about outcomes; focus on behaviors. (The Big Story, p. 32)
  • Give each employee time during your Friday meeting to give a shout-out to a fellow team member who helped them during the week. (The Big Story, p. 32)
  • Put promotions in a good news framework on social media, such as, “Good news! We’re having a customer night out on Tuesday!” (Andrea Hill, p. 47)
  • Purchase an affordable ring light for your phone to take pictures of jewelry. (Tool Box, p. 48)

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].



Wilkerson Testimonials

Is It Your Time to Enjoy Life? Wilkerson Can Get You There.

Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”

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