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Webinar: From First Search to Final Sale — Understanding the Modern Jewelry Customer Journey

Hayley Sonntag and Jason A’alona talk about what motivates people to come into your store and why it’s vital to build your online reputation.

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IN THIS PODIUM-SPONSORED WEBINAR, Hayley Sonntag and Jason A’alona talk about the importance of understanding the customer journey—what motivates people to come into your store and why it’s vital to build your online reputation with an eye towards an exemplary Google ranking.


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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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