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Webinar: From First Search to Final Sale — Understanding the Modern Jewelry Customer Journey

Hayley Sonntag and Jason A’alona talk about what motivates people to come into your store and why it’s vital to build your online reputation.

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IN THIS PODIUM-SPONSORED WEBINAR, Hayley Sonntag and Jason A’alona talk about the importance of understanding the customer journey—what motivates people to come into your store and why it’s vital to build your online reputation with an eye towards an exemplary Google ranking.


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Wilkerson Testimonials

After 42 Years in Business, They Chose Wilkerson to Close Up Shop

After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.”

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