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Webinar: From First Search to Final Sale — Understanding the Modern Jewelry Customer Journey

Hayley Sonntag and Jason A’alona talk about what motivates people to come into your store and why it’s vital to build your online reputation.

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IN THIS PODIUM-SPONSORED WEBINAR, Hayley Sonntag and Jason A’alona talk about the importance of understanding the customer journey—what motivates people to come into your store and why it’s vital to build your online reputation with an eye towards an exemplary Google ranking.


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Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

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Webinar: Ultimate Sales Tips — How to Double Your Diamond Closing Ratio!

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GN DIAMOND’S Asaf Herskovitz and diamond sales trainer extraordinaire Shane Decker join forces to bring you an hour’s worth of some of the best diamond closing tips in the business.


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Webinar: The New Way to Capture the Female Self-Purchase Market

U.S. women buy 33% of diamond jewelry as gifts for themselves. Here’s how to get more of that market.

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RESEARCH SHOWS 33% of diamond jewelry in the US was bought by women as gifts to themselves. Join Grant Mobley from the Diamond Producers Association, Kate Peterson from Performance Concepts and INSTORE Editor-in-Chief Trace Shelton for an engaging discussion on how to sell diamonds to this empowered demographic.


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Webinar: Using Protection Plans for Loyalty and Profit

Learn everything you need to know about jewelry protection plans.

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LEARN EVERYTHING you need to know about jewelry protection plans — what they cover, what they cost, and how to build a profitable program that’s unique to your business!


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