ALL GOOD THINGS must end. Yet every ending is a new beginning. I could keep going with the clichés, but you get the point: everyone eventually has to move on from jewelry retail. When the time comes, you want to go out on your own terms.
With that in mind, our lead story takes you inside the transitions of six different jewelry retailers and explains why business expert Seth Godin says that one of the secrets of successful organizations is “strategic quitting.” Everyone reading this issue will leave the industry one day; now is the time to begin planning for it.
That said, many of you aren’t ready to retire, you’ve just lost your inspiration. You’re down and out, dejected, or maybe just bored. We’ve got just the thing for you to help you get your mojo back: our second lead story, “Mojo to Go.” It includes 12 different action items guaranteed to bring the excitement back to your business life.
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If that weren’t enough, we’ve also got what group managing editor Chris Burslem calls “lots of fun and interesting side bits” throughout, including why you shouldn’t discount shop labor, how to sell more safely, what your inventory management strategy can learn from dieting, and of course much, much more.
So remember, it’s not the quitting that matters — it’s how you plan to quit!
Trace Shelton
Editor-in-Chief, INSTORE
trace@smartworkmedia.com
Five Smart Tips You’ll Find in This Issue
- Have your kids or your employees’ kids make Valentine’s Day cards and use them as props in your displays. (Manager’s To-Do, page 26)
- Hold office hours for an hour or two a week for staff to talk to you. (Mojo To Go, page 44)
- When role-playing sales with your staff, always take the role of salesperson first. (Ask INSTORE, page 58)
- Renegotiate everything from your lease to Internet, cable, phone and even garbage pickup to save money. (Evan Deutsch, page 52)
- Use an open-to-buy calculation to balance what you’re buying with what you’re selling. (David Brown, page 53)
