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What I’ve Learned: Jerry Lindsey

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Make it about the joy

Jerry Lindsey, Jerry Lindsey Custom Jewelry, Franklin, TN


I do what I do, because I love to see the joy on my customer’s face when handed a new piece of jewelry. It’s not about the money. It’s not about my reputation. It’s about that customer, standing in front of me, at that moment. That joy is why I do it. It’s why I get up before the crack of dawn, to come in and cast platinum. It’s why I carry my laptop home at night so I can easily design a ring for a new customer. That’s why I create jewelry and then take it apart and re-do it so I can create the perfect piece. I’ve learned that when I tried to make it about the money, jewelry became a job. And that’s not fun. Life is too short to concentrate on numbers or attracting new customers. When I make it about the joy, my excited customers tell their friends and new people come to me.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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What I’ve Learned: Jerry Lindsey

Published

on

Make it about the joy

Jerry Lindsey, Jerry Lindsey Custom Jewelry, Franklin, TN


I do what I do, because I love to see the joy on my customer’s face when handed a new piece of jewelry. It’s not about the money. It’s not about my reputation. It’s about that customer, standing in front of me, at that moment. That joy is why I do it. It’s why I get up before the crack of dawn, to come in and cast platinum. It’s why I carry my laptop home at night so I can easily design a ring for a new customer. That’s why I create jewelry and then take it apart and re-do it so I can create the perfect piece. I’ve learned that when I tried to make it about the money, jewelry became a job. And that’s not fun. Life is too short to concentrate on numbers or attracting new customers. When I make it about the joy, my excited customers tell their friends and new people come to me.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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