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What I’ve Learned: Jerry Lindsey

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Make it about the joy

Jerry Lindsey, Jerry Lindsey Custom Jewelry, Franklin, TN


I do what I do, because I love to see the joy on my customer’s face when handed a new piece of jewelry. It’s not about the money. It’s not about my reputation. It’s about that customer, standing in front of me, at that moment. That joy is why I do it. It’s why I get up before the crack of dawn, to come in and cast platinum. It’s why I carry my laptop home at night so I can easily design a ring for a new customer. That’s why I create jewelry and then take it apart and re-do it so I can create the perfect piece. I’ve learned that when I tried to make it about the money, jewelry became a job. And that’s not fun. Life is too short to concentrate on numbers or attracting new customers. When I make it about the joy, my excited customers tell their friends and new people come to me.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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What I’ve Learned: Jerry Lindsey

Published

on

Make it about the joy

Jerry Lindsey, Jerry Lindsey Custom Jewelry, Franklin, TN


I do what I do, because I love to see the joy on my customer’s face when handed a new piece of jewelry. It’s not about the money. It’s not about my reputation. It’s about that customer, standing in front of me, at that moment. That joy is why I do it. It’s why I get up before the crack of dawn, to come in and cast platinum. It’s why I carry my laptop home at night so I can easily design a ring for a new customer. That’s why I create jewelry and then take it apart and re-do it so I can create the perfect piece. I’ve learned that when I tried to make it about the money, jewelry became a job. And that’s not fun. Life is too short to concentrate on numbers or attracting new customers. When I make it about the joy, my excited customers tell their friends and new people come to me.

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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