What I’ve Learned: Jerry Lindsey

Published

10 years ago

January 18, 2015

Make it about the joy

Jerry Lindsey, Jerry Lindsey Custom Jewelry, Franklin, TN

I do what I do, because I love to see the joy on my customer’s face when handed a new piece of jewelry. It’s not about the money. It’s not about my reputation. It’s about that customer, standing in front of me, at that moment. That joy is why I do it. It’s why I get up before the crack of dawn, to come in and cast platinum. It’s why I carry my laptop home at night so I can easily design a ring for a new customer. That’s why I create jewelry and then take it apart and re-do it so I can create the perfect piece. I’ve learned that when I tried to make it about the money, jewelry became a job. And that’s not fun. Life is too short to concentrate on numbers or attracting new customers. When I make it about the joy, my excited customers tell their friends and new people come to me.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”