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Who Let the Dog Tags Out?

The shape that was popular 30 years ago returns to the red carpet with big bling style.

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Cindy Bruna in Pomellato’s Lariat double dog tag necklace worn at the 2023 Cannes Film Festival.
Cindy Bruna in Pomellato’s Lariat double dog tag necklace worn at the 2023 Cannes Film Festival. PHOTO COURTESY OF SHUTTERSTOCK.

JEWELRY DESIGNERS ARE looking toward familiar, nostalgic shapes that are versatile, gender-neutral, and easy to throw on and go. Dog tags, which were a trend in the ‘80s and ‘90s, have come around again, this time with a bit of bling — as in all-over diamond pavé in various karats of metal. Double tags might also mix a textural surface with gemstones in different sizes, shapes or metal tones.

Sydney Evan 14K yellow gold and diamond medium dog tag charm necklace on ball chains.

Sydney Evan

14K yellow gold and diamond medium dog tag charm necklace on ball chains.

sydneyevan.com

$5,130

Anne Sisteron 14K white gold diamond dog tag necklace.

Anne Sisteron

14K white gold diamond dog tag necklace.

annesisteron.com

$1,550

Karen Karch Double dog tag in 10K rose gold with black diamonds and textural silver.

Karen Karch

Double dog tag in 10K rose gold with black diamonds and textural silver.

karenkarch.com

$1,250

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Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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