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WJA Celebrates Women’s History Month with Instagram Live Interviews

Companies will share why women’s empowerment is important to their business and how they are celebrating women around the world with jewelry.




(PRESS RELEASE) NEW YORK — The Women’s Jewelry Association (WJA) is celebrating its March is Me Month campaign with an Instagram Live Series in honor of Women’s History Month.

March is Me Month is WJA’s women’s retail empowerment campaign designed to call on every woman to celebrate herself, visit a retail jeweler, and treat herself to a piece of fine jewelry no matter the reason. Nestled between Valentine’s Day and Mother’s Day, March is Me Month is a perfect moment to promote women and empower them to buy jewelry and timepieces no matter the reason.

The Jeweler’s Circle, an online marketplace for sourcing and selling vintage and modern jewelry, is kicking off the first WJA Instagram Live interview on Thursday, March 10th 2022. Additional Instagram Live sessions will occur throughout the month of March with WJA corporate members, including REEDS Jewelers, Fred Meyer Jewelers, Smiling Rocks, Heritage Auctions, and the International Gemological Institute. Companies will share why women’s empowerment is important to their business and how they are celebrating women around the world with jewelry. Sessions will be announced on WJA’s Instagram account, @womensjewelryassociation. 

The March is Me Month logo, tag-lines, and brand guide are available to any company along the jewelry and watch supply chain to use in their March advertising or promotional campaigns. The campaign offers companies flexibility to promote and sell their own products as part of the campaign and the opportunity to participate in an industry-wide initiative supporting women’s empowerment. Some ways to utilize the collateral include: case line signage, window signage, web banners, email campaigns, packaging inserts, table top signage, pamphlets and more.

During the month of March, WJA is re-sharing March is Me Month social media posts, videos and stories produced by participating companies on Instagram and Facebook. The only requirement to participate in March is Me Month is to become a WJA member. With JCK Industry Fund’s generous support, WJA is able to extend participation and share its marketing materials with all members free of charge for the second year in a row. All marketing collateral is available for download on WJA’s website.

To participate in March is Me Month, companies and individuals can use this link to access the collateral here or contact WJA Membership & Operations Manager, Rachel Jurisz at




He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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