Press Releases

WJA Celebrates Women’s History Month with Instagram Live Interviews

Companies will share why women’s empowerment is important to their business and how they are celebrating women around the world with jewelry.

Published

2 years ago

March 8, 2022

Press Releases

(PRESS RELEASE) NEW YORK — The Women’s Jewelry Association (WJA) is celebrating its March is Me Month campaign with an Instagram Live Series in honor of Women’s History Month.

March is Me Month is WJA’s women’s retail empowerment campaign designed to call on every woman to celebrate herself, visit a retail jeweler, and treat herself to a piece of fine jewelry no matter the reason. Nestled between Valentine’s Day and Mother’s Day, March is Me Month is a perfect moment to promote women and empower them to buy jewelry and timepieces no matter the reason.

The Jeweler’s Circle, an online marketplace for sourcing and selling vintage and modern jewelry, is kicking off the first WJA Instagram Live interview on Thursday, March 10th 2022. Additional Instagram Live sessions will occur throughout the month of March with WJA corporate members, including REEDS Jewelers, Fred Meyer Jewelers, Smiling Rocks, Heritage Auctions, and the International Gemological Institute. Companies will share why women’s empowerment is important to their business and how they are celebrating women around the world with jewelry. Sessions will be announced on WJA’s Instagram account, @womensjewelryassociation.   

The March is Me Month logo, tag-lines, and brand guide are available to any company along the jewelry and watch supply chain to use in their March advertising or promotional campaigns. The campaign offers companies flexibility to promote and sell their own products as part of the campaign and the opportunity to participate in an industry-wide initiative supporting women’s empowerment. Some ways to utilize the collateral include: case line signage, window signage, web banners, email campaigns, packaging inserts, table top signage, pamphlets and more.

During the month of March, WJA is re-sharing March is Me Month social media posts, videos and stories produced by participating companies on Instagram and Facebook. The only requirement to participate in March is Me Month is to become a WJA member. With JCK Industry Fund’s generous support, WJA is able to extend participation and share its marketing materials with all members free of charge for the second year in a row. All marketing collateral is available for download on WJA’s website.

To participate in March is Me Month, companies and individuals can use this link to access the collateral here or contact WJA Membership & Operations Manager, Rachel Jurisz at rachel@womensjewelryassociation.com.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”