Connect with us

True Tales

You Won’t Believe Why This Client Wouldn’t Take Her Engagement Ring

Hint: it wasn’t the diamond she thought they had switched.

mm

Published

on

For over 20 years, we have had a customer’s diamond engagement ring in our vault because she refused to take it. Not because she felt we switched her diamond, but because she swore we switched the mounting. — Georgie Gleim, Gleim the Jeweler, Palo Alto, CA

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

Promoted Headlines

True Tales

That Time the Manager Got Blown Across the Showroom By Electric Wires

The staff came to his rescue … from mouth-to-mouth.

mm

Published

on

I had a great assistant manager who also happened to be very handy doing repairs around the store. One time, he was working on an electrical problem in the island in the front of the store. Somehow, some of the wires got crossed and blew him back onto the floor in a pile of debris in the center of the island semi-conscious. Another employee, a part-time ambulance attendant, asked, “Should I give him mouth-to-mouth?” And the chorus replied, “No, let him lie!” This is the stuff of legends! — Jon Walp, Long Jewelers, Virginia Beach, VA

Continue Reading

True Tales

This Grandma Had An Unbelievable Plan to Escape If The Custom Design Estimate Was Too High

Even her grandkids were in on it.

mm

Published

on

Recently, a new customer walked in hoping to have a custom ring made. We browsed through the counters, tried on rings, looked at wax patterns, and I had a good feeling about her. She was so excited and eager that while she had lunch, I sketched a design. She took a look and seemed very relieved! She then shared that she and her grandchildren, who were with her, were so nervous that the estimate would be out of their price range, they had came up with a plan to get her out of the store if she couldn’t afford it. She said she was supposed to fake a heart attack and the grandchildren would usher her out quickly to the car. I have never laughed so hard! Luckily, she loved the design, it was in her price range and they didn’t have to carry out their sneaky plan! I believe I now have an excellent new customer! — Linda McEathron, Design House, Waco, TX

Continue Reading

True Tales

The Sweet Taste of Vindication

A plate piled high with cookies can go a long way to remedying a false accusation.

mm

Published

on

Last summer, we had a customer come in to pick up a pearl necklace that she “swore” she left with us to repair. When we couldn’t find it in our repair box, she got really mad and threatened to call the Better Business Bureau on us. We were all stymied. None of our records showed that she had left that necklace with us. A few days later, she sent her husband in with a plate piled high with cookies to apologize. She had found the necklace in her jewelry box. She hadn’t brought it to us after all. Those cookies were very sweet indeed! — Chay Rees Runnels, Rees Jewelry, Nacogdoches, TX

Continue Reading

Most Popular